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TD Direct Investing

TD Direct Investing Surviscor Review

Surviscor Assessment


DIGITAL EXPERIENCE
COST of SERVICES
SERVICE EXPERIENCE
SERVICE EXPECTATION
ONLINE EXPERIENCE
MOBILE EXPERIENCE

2020 Digital Brokerage Review 2020 Cost of Services Brokerages Review
Score: 73% Score: 58%
Rank: 3rd Rank: 7th
11 Firms Reviewed 11 Firms Reviewed
DIGITAL PLATFORM REVIEW:
Online Brokerage Experience
 Excellent
Mobile Brokerage Experience
 Excellent
Service Level Experience
 Good
Cost of Services
 Can be Expensive
COST OF SERVICES REVIEW:
Equity Commissions
 High Fees
Options Commissions
 High Fees
ETF Commissions
 High Fees
Account Interest
 Average Rates
Account Fees
 Average Fees
2019 Online Brokerage Review 2019 Mobile Brokerage Review
Score: 91% Score: 55%
Rank: 2nd Rank: 5th
12 Firms Reviewed 11 Firms Reviewed
ONLINE PLATFORM REVIEW:
Inital Experience
 Acceptable
User Experience
 Good
Account Experience
 Acceptable
Market Analysis Experience
 Good
Transactional Experience
 Good
Investing & Planning Experience
 Good
MOBILE PLATFORM REVIEW:
Initial Experience
 Good
User Experience
 Poor
Account Experience
 Poor
Market Analysis Experience
 Poor
Transactional Experience
 Acceptable
Mobile Resources
 Poor
BEST ONLINE FEATURES
  • Strong market information
  • NEW - Analyst insights
  • Placing trades - Screens and process
BEST MOBILE FEATURES
  • Multi-leg options trading
  • Good market information
  • Easy to use navigation
MISSING the MARK
  • Limited account opening process
  • Limited account management services
MISSING the MARK
  • No global trading
  • Bank/Brokerage integration can be confusing
  • Limited supporting resources

Brokerage Rankings

For the 4th consecutive year, Qtrade Investor provides the best overall self-directed online brokerage experience in Canada, narrowly beating soaring TD Direct Investing.

1 Qtrade Investor 92%
2 TD Direct Investing 91%
3 Scotia iTRADE 88%
4 BMO InvestorLine 87%
5 Questrade 87%
6 RBC Direct Investing 80%
7 Virtual Brokers 79%
8 Desjardins Online Brokerage 71%
9 HSBC InvestDirect 68%
10 CIBC Investor's Edge 67%
11 National Bank Direct Brokerage 63%
12 Interactive Brokers 60%
For the second consecutive year, Interactive Brokers provides the best overall self-directed mobile brokerage experience in Canada according to Surviscor. Questrade maintained its second place ranking while National Bank Direct Brokerage was the biggest mover, gaining 5 spots to round up the top three.

1 Interactive Brokers 88%
2 Questrade 63%
3 National Bank Direct Brokerage 62%
4 BMO InvestorLine 61%
5 TD Direct Investing 55%
6 Qtrade Investor 48%
7 Scotia iTRADE 42%
8 CIBC Investor's Edge 41%
9 RBC Direct Investing 34%
10 Virtual Brokers 32%
11 Desjardins Online Brokerage 31%

For the 7th straight year, MoneySense and Surviscor partnered to produce MoneySense's Canada's Best Canadian Online Brokerages review based on Surviscor's industry leading Canadian digital self-directed brokerage features, functionality and service data to support the conclusions.

CLICK on any firm for more detailed Surviscor analysis or on LEARN ABOUT ALL FIRMS if you would like to see any other brokerage firm review, or any Canadian bankiing firms.

The 2019 MoneySense winners are:

Top 3 OVERALL FIRMS

1.Questrade

2.Qtrade Investor

3.TD Direct Investing

Best Overall Fees

1.Interactive Brokers

2.Questrade

Best User Experience (UX)

1.Qtrade Investor

T2.BMO InvestorLine

T2.Questrade

Best for trading ETFs

1.National Bank Direct Brokerage

2.Qtrade Investor

Best Market Data

1.TD Direct Investing

2.Qtrade Investor

Best Mobile Accessibility

1.Interactive Brokers

2.Questrade

Best Initial Impression

1.Questrade

2.TD Direct Investing

Best Customer Service*

1.Questrade

T2.Qtrade Investor

T2.RBC Direct Investing

*Primarily based on Surviscor's Service Level Assessment program that reviewed over 150 anonymous emails over the past month. Individual firm results can be found by choosing the firm from any Surviscor company page.

Digital release date: June 20, 2019

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Interactive COMPARISON GRID

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Service Level Rankings

Qtrade Investor is once again the leader in customer service amongst Canadian self-directed brokerage firms. The review, now in its 15th year, analyzed 163 service interactions per firm and over 2,200 industry enquiries in 2019.

1 Qtrade Investor 98%
2 Questrade 90%
3 RBC Direct Investing 79%
4 TD Direct Investing 69%
5 Interactive Brokers 62%
6 National Bank Direct Brokerage 35%
7 CIBC Investor's Edge 33%
8 HSBC InvestDirect 31%
9 Desjardins Online Brokerage 29%
10 BMO InvestorLine 21%
11 Scotia iTRADE 17%
12 Virtual Brokers 13%
13 Laurentian Bank Discount Brokerage 8%
14 Canaccord Genuity Direct 4%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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