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TD Direct Investing

TD Direct Investing Surviscor Review

Surviscor Assessment


ONLINE EXPERIENCE
SERVICE EXPERIENCE
MOBILE EXPERIENCE

2018 Brokerage Review 2019 Mobile Brokerage Review
Score: 69% Score: 55%
Rank: 5th Rank: 5th
12 Firms Reviewed 11 Firms Reviewed
ONLINE PLATFORM REVIEW:

TD Direct Investing returned to the top 5 in discount self-directed brokerage experience in Canada earning 1 category award along with a 3 sub-category honours in the 2018 review.

Inital Experience
 Below Average
Service Experience
 Below Average
Mobile Experience
 Average
User Experience
 Above Average
Account Experience
 Below Average
Market Analysis Experience
 Above Average
Transactional Experience
 Above Average
Investing & Planning Experience
 Above Average
Cost of Services
 Average
MOBILE PLATFORM REVIEW:
Inital Experience
 Good
User Experience
 Poor
Account Experience
 Poor
Market Analaysis Experience
 Poor
Transactional Experience
 Acceptable
Mobile Resources
 Poor
BEST ONLINE FEATURES
  • Strong market information
  • Global trading capabilities
  • Strong brokerage/banking integrated website and mobile applications
BEST MOBILE FEATURES
  • Multi-leg options trading
  • Good market information
  • Easy to use navigation
MISSING the MARK
  • Average commission structure despite advertised low fees
  • Disappointing service levels
MISSING the MARK
  • No global trading
  • Bank/Brokerage integration can be confusing
  • Limited supporting resources

Brokerage Rankings

For the second consecutive year, Interactive Brokers provides the best overall self-directed mobile brokerage experience in Canada according to Surviscor. Questrade maintained its second place ranking while National Bank Direct Brokerage was the biggest mover, gaining 5 spots to round up the top three.

1 Interactive Brokers 88%
2 Questrade 63%
3 National Bank Direct Brokerage 62%
4 BMO InvestorLine 61%
5 TD Direct Investing 55%
6 Qtrade Investor 48%
7 Scotia iTRADE 42%
8 CIBC Investor's Edge 41%
9 RBC Direct Investing 34%
10 Virtual Brokers 32%
11 Desjardins Online Brokerage 31%
Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Self-Directed Brokerage landscape, repeating for the third straight year as the top ranked firm in 2018 with another convincing win and a score of 85%. Questrade remained in 2nd place while past multi-winner BMO InvestorLine took sole possession of 3rd place.

1 Qtrade Investor 85%
2 Questrade 79%
3 BMO InvestorLine 75%
4 Scotia iTRADE 73%
5 TD Direct Investing 69%
6 RBC Direct Investing 68%
7 Interactive Brokers 67%
8 Virtual Brokers 62%
9 National Bank Direct Brokerage 59%
10 CIBC Investor's Edge 58%
11 Desjardins Online Brokerage 56%
12 HSBC InvestDirect 51%

For the 7th straight year, MoneySense and Surviscor partnered to produce MoneySense's Canada's Best Canadian Online Brokerages review based on Surviscor's industry leading Canadian digital self-directed brokerage features, functionality and service data to support the conclusions.

CLICK on any firm for more detailed Surviscor analysis or on LEARN ABOUT ALL FIRMS if you would like to see any other brokerage firm review, or any Canadian bankiing firms.

The 2019 MoneySense winners are:

Top 3 OVERALL FIRMS

1.Questrade

2.Qtrade Investor

3.TD Direct Investing

Best Overall Fees

1.Interactive Brokers

2.Questrade

Best User Experience (UX)

1.Qtrade Investor

T2.BMO InvestorLine

T2.Questrade

Best for trading ETFs

1.National Bank Direct Brokerage

2.Qtrade Investor

Best Market Data

1.TD Direct Investing

2.Qtrade Investor

Best Mobile Accessibility

1.Interactive Brokers

2.Questrade

Best Initial Impression

1.Questrade

2.TD Direct Investing

Best Customer Service*

1.Questrade

T2.Qtrade Investor

T2.RBC Direct Investing

*Primarily based on Surviscor's Service Level Assessment program that reviewed over 150 anonymous emails over the past month. Individual firm results can be found by choosing the firm from any Surviscor company page.

Digital release date: June 20, 2019

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Interactive COMPARISON GRID

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Service Level Rankings

Qtrade Investor is once again the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2018 Surviscor Service Level Assessment review. The review, now in its 14th year, analyzed 154 service interactions per firm and over 2,200 industry enquiries in 2018.

1 Qtrade Investor 84%
2 RBC Direct Investing 82%
3 Questrade 68%
4 Interactive Brokers 62%
5 Desjardins Online Brokerage 52%
6 TD Direct Investing 50%
7 Scotia iTRADE 38%
8 CIBC Investor's Edge 30%
9 Jitney Trade 24%
10 National Bank Direct Brokerage 20%
11 BMO InvestorLine 16%
12 HSBC InvestDirect 12%
13 Virtual Brokers 8%
14 Laurentian Bank Discount Brokerage 4%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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