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TD Direct Investing

TD Direct Investing Surviscor Review

Surviscor Assessment

Online Experience Signal Customer Service Signal Mobile Experience Signal

Average Firm

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Average Firm

2018 Brokerage Review 2018 Mobile Brokerage Review
Score: 69% Score: 42%
Rank: 5th Rank: 6th
12 Firms Reviewed 11 Firms Reviewed
Surviscor Assessment:
Inital Experience
 Below Average
Service Experience
 Below Average
Mobile Experience
User Experience
 Above Average
Account Experience
 Below Average
Market Analysis Experience
 Above Average
Transactional Experience
 Above Average
Investing & Planning Experience
 Above Average
Cost of Services
Surviscor Assessment:
Inital Experience
User Experience
 Below Average
Account Experience
 Below Average
Market Analaysis Experience
Transactional Experience
 Above Average
Mobile Resources
 Below Average
Online Highlights

TD Direct Investing returned to the top 5 in discount self-directed brokerage experience in Canada earning 1 category award along with a 3 sub-category honours in the 2018 review.

  • Strong market information
  • Global trading capabilities
  • Strong brokerage/banking integrated website and mobile applications
Mobile Highlights
  • Multi-leg options trading
  • Good market information
  • Easy to use navigation
  • Average commission structure despite advertised low fees
  • Disappointing service levels
  • No global trading
  • Bank/Brokerage integration can be confusing
  • Limited supporting resources

Brokerage Rankings

Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Self-Directed Brokerage landscape, repeating for the third straight year as the top ranked firm in 2018 with another convincing win and a score of 85%. Questrade remained in 2nd place while past multi-winner BMO InvestorLine took sole possession of 3rd place.

1 Qtrade Investor 85%
2 Questrade 79%
3 BMO InvestorLine 75%
4 Scotia iTRADE 73%
5 TD Direct Investing 69%
6 RBC Direct Investing 68%
7 Interactive Brokers 67%
8 Virtual Brokers 62%
9 National Bank Direct Brokerage 59%
10 CIBC Investor's Edge 58%
11 Desjardins Online Brokerage 56%
12 HSBC InvestDirect 51%
Newly reviewed Interactive Brokers provides the best overall mobile brokerage experience in Canada according to Surviscor's 2018 Mobile Brokerage scorCard Review. Questrade remained in second place while the 2017 top-ranked firm BMO InvestorLine rounded up the top three.

1 Interactive Brokers 94%
2 Questrade 64%
3 BMO InvestorLine 57%
4 Qtrade Investor 48%
5 Scotia iTRADE 43%
6 TD Direct Investing 42%
7 RBC Direct Investing 35%
8 National Bank Direct Brokerage 31%
9 Virtual Brokers 30%
10 CIBC Investor's Edge 26%
11 Desjardins Online Brokerage 24%

For the 6th straight year, MoneySense and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in April and May 2018 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT THE FIRMS

The overall and category top three picks and resulting scores were:


1.Qtrade Investor: 22 points

2.Questrade: 21 points

T3.Scotia iTRADE: 14 points

T3.BMO Investorline: 14 points

Initial Impression

1.Questrade: 13 points

2.iTRADE: 9 points

3.TD Direct Investing: 9 points

User Experience (UX)

1.Qtrade Investor: 40 points

2.Scotia iTRADE: 31 points

3.BMO Investorline: 30 points

Mobile Accessibility

1.BMO Investorline: 26 points

2.Questrade: 14 points

3.Qtrade Investor: 10 points

Service Interaction

1.Qtrade Investor: 8 points

2.RBC Direct Investing: 7 points

3.Questrade: 6 points

Best Online Brokerage for ETFs

1.National Bank Direct Brokerage: 17 points

2.Qtrade Investor: 16 points

3.BMO Investorline: 13 points

Market Data

1.TD Direct Investing: 20 points

2.Qtrade Investor: 17 points

3.RBC Direct Investing: 9 points

Fees and Commissions

1.HSBC InvestDirect: 10 points

2.Questrade: 10 points

3.CIBC Investor's Edge: 7 points

Digital release date: May 22, 2018

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Service Level Rankings

Qtrade Investor is once again the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2018 Surviscor Service Level Assessment review. The review, now in its 14th year, analyzed 154 service interactions per firm and over 2,200 industry enquiries in 2018.

1 Qtrade Investor 84%
2 RBC Direct Investing 82%
3 Questrade 68%
4 Interactive Brokers 62%
5 Desjardins Online Brokerage 52%
6 TD Direct Investing 50%
7 Scotia iTRADE 38%
8 CIBC Investor's Edge 30%
9 Jitney Trade 24%
10 National Bank Direct Brokerage 20%
11 BMO InvestorLine 16%
12 HSBC InvestDirect 12%
13 Virtual Brokers 8%
14 Laurentian Bank Discount Brokerage 4%

Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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