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RBC Direct Investing

Online Experience Signal Customer Service Signal Mobile Experience Signal

Superior Firm

Good: < 12 hours

Average Firm


2017 Online Brokerage Review 2017 Mobile Brokerage Review
Score: 72% Score: 43%
Rank: 5th Rank: 7th
12 Firms Reviewed 11 Firms Reviewed
Surviscor Assessment:
Website Design
 B-
Account Services
 B-
Market Information
 B-
Transaction Process
 B-
Website Resources
 B+
Commissions
 C
Service Level Assessment
 C
Mobile Accessibility
 C+
Surviscor Assessment:
iPhone Grade
 C+
iPad Grade
 C+
Android Smartphone Grade
 C+
Android Tablet Grade
 C+
Online Highlights

RBC Direct Investing remained a top 5 Online discount brokerage firm in Canada earning 2 sub-category honours in the 2017 review.

  • Good brokerage and banking integration
  • 'Show Me' educational videos
  • Improved service levels
Mobile Highlights
  • Good market information
  • Alerting capabilities
Drawbacks
  • Below average charting and technical resources
  • Average commission structures despite marketing lower fees
Drawbacks
  • Older design
  • Limited supporting resources

Brokerage Rankings

Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Brokerage landscape, repeating as the top ranked firm in 2017 with another convincing win and a score of 90%, 11 percentage points ahead of 2nd place Questrade who moved up one position from 2016.  Past multi-winner BMO InvestorLine and Scotia iTRADE finished in a tie for third place.  The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.



1 Qtrade Investor 90%
2 Questrade 79%
3 Scotia iTRADE 77%
4 BMO InvestorLine 77%
5 RBC Direct Investing 72%
6 TD Direct Investing 70%
7 Credential Direct 69%
8 Virtual Brokers 64%
9 Desjardins Online Brokerage 62%
10 National Bank Direct Brokerage 61%
11 CIBC Investor's Edge 59%
12 HSBC InvestDirect 55%
BMO InvestorLine provides the best overall mobile customer experience in Canada according to Surviscor's 2017 Mobile Discount Brokerage scorCard Review. Questrade finished in second place while Qtrade Investor rounded up the top three.

1 BMO InvestorLine 76%
2 Questrade 66%
3 Qtrade Investor 61%
4 Credential Direct 59%
5 TD Direct Investing 50%
6 Scotia iTRADE 50%
7 RBC Direct Investing 43%
8 Virtual Brokers 42%
9 National Bank Direct Brokerage 36%
10 CIBC Investor's Edge 31%
11 Desjardins Online Brokerage 27%

For the fifth straight year, MoneySense magazine and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in June and July of 2017 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT MY FIRMS

The category top picks and honourable mentions were:

Getting Started

Top Pick and Honourable Mention:
Questrade and TD Direct Investing

User Experience

Top Pick and Honourable Mention:
Questrade and Qtrade Investor

Fees and Commissions

Top Picks and Honourable Mentions:
CIBC Investor's Edge/Questrade and Qtrade Investor/Virtual Brokers

Customer Service

Top Pick and Honourable Mention:
Qtrade Investor and Desjardins Online Brokerage

Reporting & Recordkeeping

Top Pick and Honourable Mention:
BMO InvestorLine and Qtrade Investor

Market Data

Top Pick and Honourable Mention:
TD Direct Investing and Qtrade Investor

Best for ETF's

Top Picks and Honourable Mention:
Virtual Brokers/Questrade and National Bank Direct Brokerage

TOP ONLINE BROKERAGE HONOURS

Top Pick:
Qtrade Investor

Honourable Mention:
Questrade

Top bank-owned brokerages:
BMO InvestorLine and Scotia iTRADE

Digital release date: July 17, 2017

See Full Story

Interactive COMPARISON GRID and Tool

Service Level Rankings

For the second consecutive year, Qtrade Investor is the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2016 Surviscor Service Level Assessment review. The review, now in its 12th year, analyzed over 170 'mystery shopper' service enquiries, per firm, in 2016. Desjardins Online Brokerage and Scotia iTRADE rounded up the top three.

1 Qtrade Investor 96%
2 Desjardins Online Brokerage 81%
3 Scotia iTRADE 79%
4 RBC Direct Investing 71%
5 HSBC InvestDirect 52%
6 TD Direct Investing 50%
7 BMO InvestorLine 29%
8 Credential Direct 29%
9 Virtual Brokers 27%
10 National Bank Direct Brokerage 23%
11 Jitney Trade 18%
12 CIBC Investor's Edge 15%
13 Questrade 15%
14 Laurentian Bank Discount Brokerage 4%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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