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HSBC InvestDirect

Online Experience Signal Customer Service Signal Mobile Experience Signal

Below Average Firm

Poor: > 1 day




NR

Not Rated


2017 Online Brokerage Review 2017 Mobile Brokerage Review
Score: 55% Score: NR
Rank: 12th Rank: NR
12 Firms Reviewed 11 Firms Reviewed
Surviscor Assessment:
Website Design
 C+
Account Services
 C+
Market Information
 C+
Transaction Process
 C
Website Resources
 C-
Commissions
 B-
Service Level Assessment
 D-
Mobile Accessibility
 D-
Surviscor Assessment:
Online Highlights

HSBC InvestDirect earned its first-ever sub-category honours in the 2017 review after a complete revamp of its online platform. The new site design was a much required improvement but failed to move HSBC InvestDirect up the overall online discount brokerage rankings.  

  • Availability of multi-currency accounts
  • Global trading capabilities
  • Cost of services
  • Banking integration
Mobile Highlights
Drawbacks
  • ?No pure mobile accessibility 
  • Below average market information
  • Below average trading process
Drawbacks

Brokerage Rankings

Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Brokerage landscape, repeating as the top ranked firm in 2017 with another convincing win and a score of 90%, 11 percentage points ahead of 2nd place Questrade who moved up one position from 2016.  Past multi-winner BMO InvestorLine and Scotia iTRADE finished in a tie for third place.  The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.



1 Qtrade Investor 90%
2 Questrade 79%
3 Scotia iTRADE 77%
4 BMO InvestorLine 77%
5 RBC Direct Investing 72%
6 TD Direct Investing 70%
7 Credential Direct 69%
8 Virtual Brokers 64%
9 Desjardins Online Brokerage 62%
10 National Bank Direct Brokerage 61%
11 CIBC Investor's Edge 59%
12 HSBC InvestDirect 55%
BMO InvestorLine provides the best overall mobile customer experience in Canada according to Surviscor's 2017 Mobile Discount Brokerage scorCard Review. Questrade finished in second place while Qtrade Investor rounded up the top three.

1 BMO InvestorLine 76%
2 Questrade 66%
3 Qtrade Investor 61%
4 Credential Direct 59%
5 TD Direct Investing 50%
6 Scotia iTRADE 50%
7 RBC Direct Investing 43%
8 Virtual Brokers 42%
9 National Bank Direct Brokerage 36%
10 CIBC Investor's Edge 31%
11 Desjardins Online Brokerage 27%

For the fifth straight year, MoneySense magazine and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in June and July of 2017 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT MY FIRMS

The category top picks and honourable mentions were:

Getting Started

Top Pick and Honourable Mention:
Questrade and TD Direct Investing

User Experience

Top Pick and Honourable Mention:
Questrade and Qtrade Investor

Fees and Commissions

Top Picks and Honourable Mentions:
CIBC Investor's Edge/Questrade and Qtrade Investor/Virtual Brokers

Customer Service

Top Pick and Honourable Mention:
Qtrade Investor and Desjardins Online Brokerage

Reporting & Recordkeeping

Top Pick and Honourable Mention:
BMO InvestorLine and Qtrade Investor

Market Data

Top Pick and Honourable Mention:
TD Direct Investing and Qtrade Investor

Best for ETF's

Top Picks and Honourable Mention:
Virtual Brokers/Questrade and National Bank Direct Brokerage

TOP ONLINE BROKERAGE HONOURS

Top Pick:
Qtrade Investor

Honourable Mention:
Questrade

Top bank-owned brokerages:
BMO InvestorLine and Scotia iTRADE

Digital release date: July 17, 2017

See Full Story

Interactive COMPARISON GRID and Tool

Service Level Rankings

For the third consecutive year, Qtrade Investor is the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2017 Surviscor Service Level Assessment review. The review, now in its 13th year, analyzed 170 'mystery shopper' service enquiries per firm and over 2,500 industry enquiries in 2017. RBC Direct Investing, Desjardins Online Brokerage and Credential Direct rounded up the top three. 

1 Qtrade Investor 96%
2 RBC Direct Investing 86%
3 Credential Direct 74%
4 Desjardins Online Brokerage 74%
5 Scotia iTRADE 66%
6 Interactive Brokers 54%
7 Questrade 36%
8 HSBC InvestDirect 28%
9 Jitney Trade 28%
10 National Bank Direct Brokerage 28%
11 TD Direct Investing 20%
12 CIBC Investor's Edge 16%
13 BMO InvestorLine 12%
14 Virtual Brokers 8%
15 Laurentian Bank Discount Brokerage 4%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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