|Online Experience Signal||Customer Service Signal||Mobile Experience Signal|
Below Average Firm
Poor: > 1 day
|2017 Online Brokerage Review||2017 Mobile Brokerage Review|
|12 Firms Reviewed||11 Firms Reviewed|
HSBC InvestDirect earned its first-ever sub-category honours in the 2017 review after a complete revamp of its online platform. The new site design was a much required improvement but failed to move HSBC InvestDirect up the overall online discount brokerage rankings.
Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Brokerage landscape, repeating as the top ranked firm in 2017 with another convincing win and a score of 90%, 11 percentage points ahead of 2nd place Questrade who moved up one position from 2016. Past multi-winner BMO InvestorLine and Scotia iTRADE finished in a tie for third place. The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.
|5||RBC Direct Investing||72%|
|6||TD Direct Investing||70%|
|9||Desjardins Online Brokerage||62%|
|10||National Bank Direct Brokerage||61%|
|11||CIBC Investor's Edge||59%|
|5||TD Direct Investing||50%|
|7||RBC Direct Investing||43%|
|9||National Bank Direct Brokerage||36%|
|10||CIBC Investor's Edge||31%|
|11||Desjardins Online Brokerage||27%|
For the fifth straight year, MoneySense magazine and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in June and July of 2017 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.
The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT MY FIRMS
The category top picks and honourable mentions were:
Fees and Commissions
Reporting & Recordkeeping
Best for ETF's
TOP ONLINE BROKERAGE HONOURS
Digital release date: July 17, 2017
Service Level Rankings
For the third consecutive year, Qtrade Investor is the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2017 Surviscor Service Level Assessment review. The review, now in its 13th year, analyzed 170 'mystery shopper' service enquiries per firm and over 2,500 industry enquiries in 2017. RBC Direct Investing, Desjardins Online Brokerage and Credential Direct rounded up the top three.
|2||RBC Direct Investing||86%|
|4||Desjardins Online Brokerage||74%|
|10||National Bank Direct Brokerage||28%|
|11||TD Direct Investing||20%|
|12||CIBC Investor's Edge||16%|
|15||Laurentian Bank Discount Brokerage||4%|