Canadian Mobile Consumer Banking Rankings
Consumer Mobile Banking Experience Review
The Mobile Consumer Banking Review was introduced in 2013. The review explores a typical mobile device-based retail consumer banking experience, including both the pre-login and login areas, that evaluates the mobile journey through each retail consumer banking process and typical retail consumer banking experience.
The Latest Rankings
For the 5th time in the past 6 years, CIBC is the leader in Canadian mobile-based consumer banking experience. A consumer mobile-based banking experience represents what it is like to bank using a phone, mainly an application-based (iPhone, Android or Proprietary) platform to perform everyday banking, but the report does not shy away from mobilized online-based versions (adjusts to smaller hand-held devices) if that is all that is available.
CIBC was identified as the best big bank for mobile-based consumer banking experiences with BMO Bank of Montreal as the worst big bank, Coast Capital Savings as the best credit union (Servus Credit Union the worst), and Tangerine as the best neo-branchless bank (Alterna Bank the worst) and an overall 2nd place showing.
| 2022 Rank | Firm Name | Peer Experience Score | Full Company Analysis |
|---|---|---|---|
| 1 | CIBC | 89 % | See Likes & Dislikes |
| T-2 | RBC Royal Bank | 85 % | See Likes & Dislikes |
| T-2 | Tangerine | 85 % | See Likes & Dislikes |
| 4 | Scotiabank | 82 % | See Likes & Dislikes |
| 5 | TD Canada Trust | 81 % | See Likes & Dislikes |
| 6 | Coast Capital Savings | 79 % | See Likes & Dislikes |
| 7 | National Bank of Canada | 75 % | See Likes & Dislikes |
| 8 | BMO Bank of Montreal | 71 % | See Likes & Dislikes |
| 9 | Desjardins | 66 % | See Likes & Dislikes |
| T-10 | Conexus Credit Union | 62 % | See Likes & Dislikes |
| T-10 | Meridian Credit Union | 64 % | See Likes & Dislikes |
| 12 | Simplii Financial | 62 % | See Likes & Dislikes |
| 13 | motusbank | 61 % | See Likes & Dislikes |
| 14 | ATB Financial | 59 % | See Likes & Dislikes |
| 15 | Vancity | 55 % | See Likes & Dislikes |
| 16 | EQ Bank | 52 % | See Likes & Dislikes |
| T-17 | Blueshore Financial | 49 % | See Likes & Dislikes |
| T-17 | Alterna Bank | 49 % | See Likes & Dislikes |
| 19 | Manulife Bank of Canada | 46 % | See Likes & Dislikes |
| T-20 | Alterna Savings | 45 % | See Likes & Dislikes |
| T-20 | Motive Financial | 45 % | See Likes & Dislikes |
| 22 | Laurentian Bank of Canada | 37 % | See Likes & Dislikes |
| 23 | HSBC Canada | 36 % | See Likes & Dislikes |
| 24 | Servus Credit Union | 33 % | See Likes & Dislikes |
Experience Categories
The Surviscor Mobile-based Consumer Banking Review objective criteria is divided into five main categories, each weighted according to industry-defined importance, for an overall maximum score of 100.
Initial Experience - The Pre-Login
The category explores the services available through the pre-login mobile platform, available to both existing and prospective mobile banking customers.
Account Information Experience
Relationship Resources
User Experience
Transactional Experience
Online Brokers We Review
SELECT a firm to VIEW a complete analysis including Surviscor's Likes and Dislikes.
What we Measure and The Deep Dive that Differentiates.
# of Sub-Categories
The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by a mobile user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
# of Categories
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final mobile scores and rankings.
The TRUTH sometimes lies Between The Lines. Surviscor's Blog provides valuable insights into CONSUMER BANKING and ONLINE BROKERAGE articles.
