ATB Financial Review

OVERALL EXPERIENCE

Rank: 15

e-SERVICE EXPECTATION

Hours to Respond: 56

  What We Like

  • Track-It account analysis
  • Tutorials for online platform usage
  • Depth of account information
  • Ability to e-redeem award balances

  What We Do Not Like

  • Non-customer 55-hour service responsiveness
  • New platform launches under-delivered
  • New online platform lacks sophistication
  • Non-competitive GIC rates
  • Lack of secure area resources

The Pillars of an Overall Experience


DESKTOP EXPERIENCE

Rank: 13

Public Site Resources
Product Availability
Account Management
Interac Money Transfers
Tools and Calculators

MOBILE EXPERIENCE

Rank: 14

Opening an Account
Product Availability
Account Management
Fund Transfers
Account Services

SERVICE EXPERIENCE

Rank: 22

Mondays
Tuesdays
Wednesdays
Thursdays
Fridays

FEES EXPERIENCE

Rank: 10

Chequing Accounts - Unlimited
Savings Accounts - Interest
TFSA Interest
GICs - Long-term Rates
Fixed Closed Mortgage Rates

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