Canadian Online Brokerage Rankings
Surviscor Canadian Online Brokerage Review
The Online Brokerage Review is Surviscor's longest running and most popular review. The review explores a typical desktop-based online investor experience, including both the pre-login and login areas, that evaluates the online journey through each investor process and typical investor experience.
What we Measure and The Deep Dive that Differentiates.
# of Sub-Categories
The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by an online user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
# of Categories
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final online scores and rankings.
Online Brokerage Review - Experience Categories
The Online Brokerage Review objective criteria is divided into six main categories, each weighted according to industry-defined importance, for an overall maximum score of 100.
Initial Experience - The Pre-Login
The category explores the services available through the pre-login online platform, available to both existing and prospective online investors.
Account Information Experience
Transactional Experience
User Experience
Market Intelligence Experience
Investment & Planning Experience
Our Latest Results
| Online Experience Rank | Industry Firm | Peer Score | Strongest Result | Mobile Experience Rank |
|---|---|---|---|---|
| 1 | Qtrade Investor | 92 % | Account Information | 6th |
| 2 | TD Direct Investing | 91 % | Market Information | 5th |
| 3 | Scotia iTRADE | 88 % | Account Management | 7th |
| T-4 | Questrade | 87 % | Equity/ETF Transactions | 2nd |
| 4 | BMO InvestorLine | 87 % | Account Notifications | T-4th |
| 6 | RBC Direct Investing | 80 % | Planning & Analysis Tools | 9th |
| 7 | Virtual Brokers | 79 % | Account Management | 10th |
| 8 | Desjardins Online Brokerage | 71 % | Research & Fundamental Analysis | 11th |
| 9 | HSBC InvestDirect | 68 % | Global Equity Transations | No Platform |
| 10 | CIBC Investor's Edge | 67 % | Market Notifications | 8th |
| 11 | National Bank Direct Brokerage | 63 % | Pre-Login Experience | 3rd |
| 12 | Interactive Brokers | 60 % | Product Availability | 1st |
Brokerage Firms We Review
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