The Online Brokerage Desktop Experience Review is Surviscor's longest running and most popular review. The review explores a typical desktop-based online investor experience, including both the pre-login and login areas, that evaluates the online journey through each investor process and typical investor experience.
|2022 Rank||Brokerage Firm||Peer Experience Score||Full Company Analysis|
|1||Scotia iTRADE||92 %||See Likes & Dislikes|
|2||Qtrade Direct Investing||91 %||See Likes & Dislikes|
|T-3||TD Direct Investing||88 %||See Likes & Dislikes|
|T-3||Questrade||88 %||See Likes & Dislikes|
|5||RBC Direct Investing||82 %||See Likes & Dislikes|
|6||BMO InvestorLine||80 %||See Likes & Dislikes|
|7||CIBC Investor's Edge||78 %||See Likes & Dislikes|
|8||CI Direct Trading||77 %||See Likes & Dislikes|
|9||Desjardins Online Brokerage||74 %||See Likes & Dislikes|
|10||National Bank Direct Brokerage||67 %||See Likes & Dislikes|
|11||HSBC InvestDirect||66 %||See Likes & Dislikes|
|12||Wealthsimple Trade||20 %||See Likes & Dislikes|
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The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by an online user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final online scores and rankings.
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