The Online Brokerage Review is Surviscor's longest running and most popular review. The review explores a typical desktop-based online investor experience, including both the pre-login and login areas, that evaluates the online journey through each investor process and typical investor experience.
The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by an online user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final online scores and rankings.
|2020 Online Experience Rank||Industry Firm||Peer Score||Strongest Result||2020 Mobile Experience Rank|
|1||TD Direct Investing||90 %||Market Information||4th|
|2||Qtrade Direct Investing New Brand||89 %||Market Information||6th|
|3||Scotia iTRADE||88 %||Account Management||9th|
|4||Questrade||86 %||Account Opening||1st|
|5||RBC Direct Investing||80 %||Planning & Analysis Tools||7th|
|6||BMO InvestorLine||79 %||Account Opening||3rd|
|7||Virtual Brokers||76 %||Account Management||10th|
|T-8||Desjardins Online Brokerage||72 %||Research & Fundamental Analysis||8th|
|T-8||CIBC Investor's Edge||72 %||Charting and Technical Analysis||5th|
|10||National Bank Direct Brokerage||68 %||Charting and Technical Analysis||2nd|
|11||HSBC InvestDirect||65 %||Global Equity Transations||No Mobile Platform|
|12||Wealthsimple Trade New Firm||17 %||Account Opening||Last|
BNN Bloomberg's Jon Erlichman and Glenn LaCoste discuss Surviscor's newest analysis of Commissions and Fees in the Canadian self-directed online brokerage industry.WATCH the Segment
BNN Bloomberg's Jon Erlichman and Glenn LaCoste discuss the sustainability of $0 commissions in Canada and why novice investors should be careful.WATCH the Segment
BNN Bloomberg's Greg Bonnell and Glenn LaCoste discuss Surviscor's most recent financial services service level rankings and overall concerns for consumers.WATCH the Segment
BNN Bloomberg's Greg Bonnell and Surviscor's Glenn LaCoste discuss US brokerage firm consolidation and the possibility of $0 trades into the Canadian market.WATCH the Segment
BNN Bloomberg's Greg Bonnell and Surviscor's Glenn LaCoste discuss how U.S.-based Charles Schwab's decision to reduce retail commissions to $0 should not affect Canadians in the near future.WATCH the Segment
BNN Bloomberg's Greg Bonnell and Surviscor's Glenn LaCoste discuss which Canadian banking firms are offering the best online banking experience and how Canadian's should ensure they choose the best banking alternative.WATCH the Segment
BNN Bloomberg's Amber Kanwar and Jon Erlichman and Surviscor's Glenn LaCoste discuss how Investors should approach choosing online brokerage platforms as part of BNN's Your Money Month.WATCH the Segment