The Online Brokerage Review is Surviscor's longest running and most popular review. The review explores a typical desktop-based online investor experience, including both the pre-login and login areas, that evaluates the online journey through each investor process and typical investor experience.
The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by an online user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final online scores and rankings.
|Online Experience Rank||Industry Firm||Peer Score||Strongest Result||Mobile Experience Rank|
|1||Qtrade Investor||92 %||Account Information||6th|
|2||TD Direct Investing||91 %||Market Information||5th|
|3||Scotia iTRADE||88 %||Account Management||7th|
|T-4||Questrade||87 %||Equity/ETF Transactions||2nd|
|4||BMO InvestorLine||87 %||Account Notifications||T-4th|
|6||RBC Direct Investing||80 %||Planning & Analysis Tools||9th|
|7||Virtual Brokers||79 %||Account Management||10th|
|8||Desjardins Online Brokerage||71 %||Research & Fundamental Analysis||11th|
|9||HSBC InvestDirect||68 %||Global Equity Transations||No Platform|
|10||CIBC Investor's Edge||67 %||Market Notifications||8th|
|11||National Bank Direct Brokerage||63 %||Pre-Login Experience||3rd|
|12||Interactive Brokers||60 %||Product Availability||1st|
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