The Online Brokerage Review is Surviscor's longest running and most popular review. The review explores a typical desktop-based online investor experience, including both the pre-login and login areas, that evaluates the online journey through each investor process and typical investor experience.
The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by an online user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final online scores and rankings.
|2020 Online Experience Rank||Industry Firm||Peer Score||2021 Mobile Experience Rank|
|1||TD Direct Investing||90 %||3rd|
|2||Qtrade Direct Investing New Brand||89 %||T-7th|
|3||Scotia iTRADE||88 %||10th|
|4||Questrade||86 %||1st - Edge Platform|
|5||RBC Direct Investing||80 %||6th|
|6||BMO InvestorLine||79 %||2nd|
|7||CI Direct Trading Formerly Virtual Brokers||76 %||9th|
|T-8||Desjardins Online Brokerage||72 %||T-7th|
|T-8||CIBC Investor's Edge||72 %||5th|
|10||National Bank Direct Brokerage||68 %||4th|
|11||HSBC InvestDirect||65 %||No Mobile Platform|
|12||Wealthsimple Trade New Firm||17 %||Last-11th|
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