Surviscor Canadian Mobile Brokerage Review

The Mobile Brokerage Review was introduced in 2015. The review explores a typical mobile device-based investor experience, including both the pre-login and login areas, that evaluates the mobile journey through each investor process and typical investor experience.

What we Measure and The Deep Dive that Differentiates.

# of Questions

The questions form the basis for the mobile analysis and represent the lowest level of features surrounding the main functionality under review. The binary questions are used to replicate the various actions an actual user would perform when using the mobile platform.

# of Criteria

The second step is the criteria analysis which places groupings of questions together to form the ‘experiences’ or usability encountered by a mobile user. For example, placing a trade is not simply pressing Buy or Sell buttons. The process involves supporting actions and information.

# of Sub-Categories

The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by a mobile user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.

# of Categories

The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final mobile scores and rankings.

Mobile Brokerage Review - Experience Categories

The Mobile Brokerage Review objective criteria is divided into six main categories, each weighted according to industry-defined importance, for an overall maximum score of 100.

Initial Experience - The Pre-Login

The category explores the services available through the pre-login mobile platform, available to both existing and prospective mobile investors.

Account Information Experience

Transactional Experience

User Experience

Market Intelligence Experience

Mobile Resources Experience

The Latest Rankings

Self-directed investing, for many, is like going on an adventure with no timelines, rules or even a map and just going where the wind takes you. Sounds awesome right? But is it? Now imagine that the adventure is a cross-Canada journey that you are hoping will shape the future YOU with experiences and knowledge that will last a lifetime. Next, you have a choice of taking a 2000 kms road trip with a large older reliable car with lots of history and trunk space but guzzles gas or taking a new electric compact car with little to no legroom, no trunk space for all the trinkets and memories you will collect along the way and you need to stop every 200 kms to plug-in. Which would you choose? Is it a generational-based decision, meaning would a 40-year-old chose different than a 20-year old? Perhaps. In a nutshell, that is how we think of mobile-based self-directed discount brokerage services. Do you choose a service that allows you to personally grow with the adventure, has a great map to follow but may cost you a little more? Or do you choose the fancy looking, trendy, low-cost service that makes you find your own electricity and provides no personal growth?
2020 Mobile Experience Rank Industry Firm Peer Score Strongest Result 2020 Online Experience Rank
1 Questrade 84 % Transactional Process 4th
2 National Bank Direct Brokerage 81 % Market Information 10th
3 BMO InvestorLine 75 % Market Notifications 6th
4 TD Direct Investing 73 % Quote Services 1st
5 CIBC Investor's Edge 62 % Account Notifications 9th
6 Qtrade Direct Investing New Brand 60 % User Protection 2nd
7 RBC Direct Investing 58 % Quote Services 5th
8 Desjardins Online Brokerage 56 % Options Trading 8th
9 Scotia iTRADE 52 % Quote Services 3rd
10 Virtual Brokers 51 % Account Opening 7th
11 Wealthsimple Trade New Firm 33 % Account Opening Last

Recent Surviscor Press Coverage