Surviscor Canadian Mobile Brokerage Review

The Mobile Brokerage Review was introduced in 2015. The review explores a typical mobile device-based investor experience, including both the pre-login and login areas, that evaluates the mobile journey through each investor process and typical investor experience.

The Latest Rankings

What does Mobile Self-Directed Brokerage Experience mean? And how does it differ, if any, from an Online Self-Directed Brokerage Experience? Both good questions, with many underlying questions, and the answer continues to evolve. Today, a mobile self-directed brokerage experience represents the investing experience an investor is faced with using either an application-based (iPhone, Android or Proprietary) platform or a mobilized version (adjusts to smaller hand-held devices) to perform every day self-directed investing needs. In layman’s terms, it evaluates the overall user experience of managing a self-directed investment account using a phone or tablet.
For the second straight year, QUESTRADE provides the best overall mobile-based self-directed discount brokerage investor experience through its layered platforms that help an investor move along the self-directed investing growth cycle. Alternatively, for the second straight year, WEATHSIMPLE TRADE provides the worst overall experience due to its nuts-and-bolts platform which, unlike QUESTRADE, does not offer investor self-growth opportunities.
2021 Mobile Experience Rank Industry Firm Peer Score 2021 Online Experience Rank
1 Questrade 77 % 4th
2 BMO InvestorLine 73 % 5th
3 TD Direct Investing 72 % 3rd
4 National Bank Direct Brokerage 64 % 10th
5 CIBC Investor's Edge 63 % 9th
6 RBC Direct Investing 57 % 6th
T-7 Desjardins Online Brokerage 56 % 8th
T-7 Qtrade Direct Investing 56 % 1st
9 CI Direct Trading 55 % 7th
10 Scotia iTRADE 48 % 2nd
11 Wealthsimple Trade 33 % Last

Experience Categories

The Mobile Brokerage Review objective criteria is divided into six main categories, each weighted according to industry-defined importance, for an overall maximum score of 100.

Initial Experience - The Pre-Login

The category explores the services available through the pre-login mobile platform, available to both existing and prospective mobile investors.

Account Information Experience

Transactional Experience

User Experience

Market Intelligence Experience

Mobile Resources Experience

What we Measure and The Deep Dive that Differentiates.

# of Questions

The questions form the basis for the mobile analysis and represent the lowest level of features surrounding the main functionality under review. The binary questions are used to replicate the various actions an actual user would perform when using the mobile platform.

# of Criteria

The second step is the criteria analysis which places groupings of questions together to form the ‘experiences’ or usability encountered by a mobile user. For example, placing a trade is not simply pressing Buy or Sell buttons. The process involves supporting actions and information.

# of Sub-Categories

The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by a mobile user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.

# of Categories

The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final mobile scores and rankings.

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