The Mobile Brokerage Review was introduced in 2015. The review explores a typical mobile device-based investor experience, including both the pre-login and login areas, that evaluates the mobile journey through each investor process and typical investor experience.
The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by a mobile user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final mobile scores and rankings.
|Mobile Experience Rank||Industry Firm||Peer Score||Strongest Result||Online Experience Rank|
|1||Interactive Brokers||88 %||Screening Tool||12th|
|2||Questrade||63 %||Planning Resources||T-4th|
|3||National Bank Direct Brokerage||62 %||Market Information||11th|
|4||BMO InvestorLine||61 %||Market Notifications||T-4th|
|5||TD Direct Investing||55 %||Service Availability||2nd|
|6||Qtrade Investor||48 %||User Protection||1st|
|7||Scotia iTRADE||42 %||Quote Services||3rd|
|8||CIBC Investor's Edge||41 %||Public Resources||10th|
|9||RBC Direct Investing||34 %||Account Notifications||6th|
|10||Virtual Brokers||32 %||Educational Resources||7th|
|11||Desjardins Online Brokerage||31 %||Service Availability||8th|
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