The Mobile Brokerage Review was introduced in 2015. The review explores a typical mobile device-based investor experience, including both the pre-login and login areas, that evaluates the mobile journey through each investor process and typical investor experience.
|2023 Rank||Brokerage Firm||Peer Experience Score||Full Company Analysis|
|1||Questrade||89 %||See Likes & Dislikes|
|2||BMO InvestorLine||86 %||See Likes & Dislikes|
|3||TD Direct Investing||80 %||See Likes & Dislikes|
|T-4||Scotia iTRADE||73 %||See Likes & Dislikes|
|T-4||CIBC Investor's Edge||60 %||See Likes & Dislikes|
|6||RBC Direct Investing||69 %||See Likes & Dislikes|
|T-7||Desjardins Online Brokerage||67 %||See Likes & Dislikes|
|T-7||Qtrade Direct Investing||67 %||See Likes & Dislikes|
|9||National Bank Direct Brokerage||66 %||See Likes & Dislikes|
|10||Wealthsimple Trade||61 %||See Likes & Dislikes|
|11||CI Direct Trading||60 %||See Likes & Dislikes|
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The third step places the individual experiences into relevant sub-categories that are grouped according to the general activity performed by a mobile user. The sub-categories are then assigned weightings according to the importance the group of experiences contributes within its category.
The last step takes the sub-category items under review and rolls them up into the final industry ranking and individual scores. In most cases, the category weightings are defined by the industry firms once the review is complete which then forms the final mobile scores and rankings.
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