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CIBC Investor's Edge Review

OVERALL EXPERIENCE

Rank: 7

SERVICE EXPECTATION

Hours to Respond: 92

  What We Like

  • Mobile-based account services
  • Competitive investor stock commissions
  • $0 commissions for 25 years and younger
  • Good array of market activity notifications

  What We Do Not Like

  • Non-customer service levels are poor
  • New platform designs lack new features
  • New mobile-platform removed functionality
  • Below-average transactional experiences

The Pillars of an Overall Experience


DESKTOP EXPERIENCE

Rank: 7

Service Availability
Product Availability
Account Management
Research & Fundamental Analysis
Educational Resources

MOBILE EXPERIENCE

Rank: 6

Opening an Account
Navigational Design
Account Management
Market Information
Market Notifications

SERVICE EXPERIENCE

Rank: 14

Mondays
Tuesdays
Wednesdays
Thursdays
Fridays

FEES EXPERIENCE

Rank: 6

Stock Commissions
Options Commissions
ETF Commissions
Account Interest
Account Fees

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Surviscor is a proven North American leader in the analysis and ranking of Canadian digital customer experiences provided by service firms. The differentiating factor is that Surviscor reviews are based on information integrity with non-biased and accurate evaluations of individual firms and industry offerings meant to correctly educate consumers to navigate the vast sea of consumer choices.

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