CI Direct Trading Review

OVERALL EXPERIENCE

Rank: 10

e-SERVICE EXPECTATION

Hours to Respond: 27

  What We Like

  • Decent account opening process
  • Good account management e-resources
  • No password to place trades

  What We Do Not Like

  • Brand name is confusing amongst Online Brokers
  • Slogan of Convenient and User-friendly
  • Reduced functionality since CI takeover
  • New mobile platform
  • Old site within new site

The Pillars of an Overall Experience


DESKTOP EXPERIENCE

Rank: 8

Service Interaction
Product Availability
Account Management
Research & Fundamental Analysis
Educational Resources

MOBILE EXPERIENCE

Rank: 9

Opening an Account
Navigational Design
Account Management
Market Information
Market Notifications

SERVICE EXPERIENCE

Rank: 9

Mondays
Tuesdays
Wednesdays
Thursdays
Fridays

FEES EXPERIENCE

Rank: 7

Stock Commissions
Options Commissions
ETF Commissions
Account Interest
Account Fees

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