Canadian Brokerage Fees

Commission fees have long been, and continue to be 30 years later, why many Canadian investors chose to take on their own investing decisions and avoid costly advice-based full-service offerings by turning to a discount brokerage to facilitate their efforts. Today’s new self-directed DIY investors do not relate to the discount brokerage label as the firms have successfully used the media, new branding, and their own marketing efforts to promote value through the term direct access instead of low-cost services with the term discount. So, call them direct access, self-directed, online, do-it-yourself, digital or whatever you like but the bottom line is that these offering provide a substantial discount from full-service, advice-based offerings with the key differentiation that the investor is making all the decisions.