Online Brokerage scorCard Reviews

Surviscor has been analyzing the Canadian DIY Self-Directed Discount Brokerage industry since 2006 and is known for the most comprehensive and unbiased reviews in North America.

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A Surviscor Personalized Validation and Selection Tool for Online Brokerage self-directed investors to find the best firm that suits their individual needs

Annual Reviews - Timeline

  • Service Experience

  • Commissions & Fees Experience

  • Best Canadian Online Brokers

  • MoneySense Best Online Brokerage Review

  • Mobile Brokerage Experience

  • Online Platform Experience


Our History is our Experience. Our Experience is our Strength

# of Biased
Editorial Results

We pride ourselves on our objective analysis and independence from editorial bias. All firms are reviewed equally regardless of the site marketing sponsorships.

The Year
We Started

Our Surviscor branded reviews were established in 2006 but our contribution to Canadians has been in place since 2001 under brands such as Gomez Canada and Watchfire Gomez Canada.

# of Surviscor-lead
Annual Reviews

We produce, or are the subject matter lead analyst on, 6 independent D.I.Y. Investing reviews during any given calendar year with plans to expand our reach in 2021.

# of Discount Brokerage Firms Reviewed

The Surviscor reviews include both bank-owned and independent discount brokerage firms that have a platform designed for the do-it-yourself Investor.

Frequently Asked Questions

At Surviscor we are committed to full disclosure and transparency regarding our business practices and our partnerships.

Industry Firms (4)

All major firms are considered for inclusion in each Surviscor review.

How are the firms determined?
Surviscor is responsible for selecting the firms to be reviewed based on industry importance and access to account information.
Do the firms pay to be in the reviews?
No. Unlike most other reviews, Surviscor reviews are not pay-for-play allowing consumers to trust that the key firms were included in each review.
Do the firms participate in the review?
Each firm is approached to participate through questionnaires and in-person reviews. Not all firms co-operate in the process.
Can a firm choose NOT to be in a review?
No. Many firms would love to be excluded but Surviscor includes as many as possible to ensure the results are relevant and indicative of the industry experience.

scorCard Methodology (4)

All scorCards™ are divided into key measurement categories, each containing sub-categories of multiple objective criteria. Each category is weighted according to their industry-defined importance, and each company is provided with a category ranking and overall ranking.

Is the review a consumer survey?
No. At the present time none of the reviews involve consumer-based interaction.
Who performs the reviews?
Each firm is individually evaluated by Surviscor staff and partners using a simulated-usage approach.
Who determines the category weightings?
The categories are weighted according to industry-defined importance by participating firms.
Who determines the sub-category weightings?
The sub-categories are established by Surviscor staff and partners.