Scotiabank provides the Best Mobile Banking Experience for Canadians
TORONTO, ON --- June 21, 2018 --- Scotiabank provides the best overall mobile banking experience in the Canadian digital banking landscape according to Surviscor's 2018 Canadian Mobile Banking scorCard Review. Scotiabank jumped 2 spots from 2017 dethroning CIBC and pushed National Bank down to 3rd. TD Canada Trust has the worst showing of the five major Canadian banks finishing in 15th place.
|2018 Mobile Banking Experience|
|5||RBC Royal Bank||69.0%|
|7||Conexus Credit Union||60.7%|
|9||BMO Bank of Montreal||59.1%|
|10||Coast Capital Savings||57.3%|
|12||Meridian Credit Union||55.1%|
|15||TD Canada Trust||51.9%|
The scorCard Review, now in its 10th year, is the most comprehensive analysis in North America providing an impartial assessment of the overall mobile-based customer experience at Canadian banking institutions. "It hasn't been a busy look and feel year for most Canadian banks; however we are seeing improving scale within the banking applications" said Glenn LaCoste, President of Surviscor Inc. \"Canadians are very fortunate to have some of the best financial service digital experiences in the world and so many choices to consider. We congratulate Scotiabank and the other top firms on their accomplishments and strong mobile device customer experience" added Mr. LaCoste.
Surviscor's proprietary scorCard methodology measured 2700 objective usage-related criteria questions and reviews each firm by 5 independent categories, each weighted according to industry importance through direct feedback with industry firms.