RBC Royal Bank provides the Best Online Banking Experience for Canadians according to 2018 Surviscor Rankings
TORONTO, ON --- August 10, 2018 --- RBC Royal Bank provides the best overall online banking experience in the Canadian digital banking landscape according to Surviscor's 2018 Canadian Online Banking scorCard Review. RBC Royal Bank broke a 2017 tie with Scotiabank who finished 2nd. Past winner CIBC remained in 3rd while BMO Bank of Montreal moved into the top 5 finishing 4th.
|2018 Online Banking Experience|
|1||RBC Royal Bank||91%|
|4||BMO Bank of Montreal||76%|
|6||TD Canada Trust||73%|
|9||Conexus Credit Union||65%|
|11||Coast Capital Savings||62%|
|12||Meridian Credit Union||60%|
|14||HSBC Bank of Canada||56%|
The scorCard Review, now in its 10th year, is the most comprehensive analysis in North America providing an impartial assessment of the overall online-based customer experience at Canadian banking institutions. " Originally, transactional and account inquiry capabilities formed the basis of core online banking. Today the shift has been to offer more self-service account relationship capabilities " said Glenn LaCoste, President of Surviscor Inc. "Online banking development continues to be the genesis of firms' overall digital strategies to create the best customer journey. Canadians are very fortunate to have some of the best financial service digital experiences in the world and so many choices to consider." added Mr. LaCoste.
Surviscor's proprietary scorCard methodology measured 3695 objective usage-related criteria questions over 414 criteria via 8 main experience categories and 23 sub-categories to capture a full digital user journey.