Qtrade Investor remains the leader in Online Discount Brokerage Services and Experience in Canada according to Surviscor Rankings
TORONTO, ON --- December 21, 2017 --- Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Brokerage landscape according to Surviscor's 2017 Online Discount Brokerage scorCard Review. Qtrade Investor repeated as the top ranked firm for online discount brokerage services in Canada with another convincing win with a score of 90%, 11 percentage points ahead of 2nd place Questrade who moved up one position from 2016. Past multi-winner BMO InvestorLine and Scotia iTRADE finished in a tie for third place ahead of RBC Direct Investing and TD Direct Investing. CIBC Investor's Edge finished in 11th place, the worst showing of the big bank owned firms.
|5||RBC Direct Investing||72%|
|6||TD Direct Investing||70%|
|9||Desjardins Online Brokerage||62%|
|10||National Bank Direct Brokerage||61%|
|11||CIBC Investor's Edge||59%|
The scorCard Review, now in its 12th year, is the most comprehensive analysis in North America providing an impartial assessment of the overall online customer experience at Canadian online discount brokerage institutions. " The overall digital discount brokerage, or direct brokerage experience, continues to hinge on multiple non-online specific experience factors, yet the online experience continues to be the baseline in determining our rankings. Top firms are challenged to adapt in a progressive digital environment while ensuring customer responsiveness and expectations are met while maintaining competitive costs of services" said Glenn LaCoste, President of Surviscor Inc. "Canadians are very fortunate to have some of the best financial service digital experiences in the world and the discount brokerage industry has always lead the way. We congratulate Qtrade Investor for its convincing win and once again for its commitment to innovation and un-matched service levels" added Mr. LaCoste.
" We're delighted to once again be recognized by Surviscor, " said Catherine Wood, Qtrade Financial Group's Senior VP and Head of Online Brokerage. "This year we made significant enhancements to our platform and service - such as our paperless online application and account-funding capabilities, mobile apps and new tools for income investors. This ranking recognizes our commitment to deliver the best value for self-directed investors. "
Surviscor's proprietary scorCard methodology measures over 4000 objective usage-related criteria questions and reviews each firm by 9 independent categories, each weighted according to industry importance through direct feedback with industry firms.