Qtrade Investor provides the Best Online Brokerage Experience in Canada according to Surviscor Rankings
TORONTO, ON --- December 17th, 2018 --- For the 3rd straight year, Qtrade Investor provides the best online self-directed brokerage experience amongst Canadian discount brokerage firms according to Surviscor's 2018 Online Brokerage scorCard Review. Qtrade Investor managed to stay ahead of Questrade, which maintains its 2nd place ranking. BMO InvestorLine took sole possession of 3rd place, nudging ahead of rival Scotia iTRADE. CIBC Investor's Edge had the worst showing among the bank-owned firms, while HSBC InvestDirect continues to remain at the bottom of the rankings.
The complete rankings are:
|2018 Online Brokerage Experience|
|5||TD Direct Investing||69%|
|6||RBC Direct Investing||68%|
|9||National Bank Direct Brokerage||59%|
|10||CIBC Investor's Edge||58%|
|11||Desjardins Online Brokerage||56%|
The scorCard Review, now in its 13th year, is the most comprehensive analysis in North America. IT provides an impartial assessment of the overall customer experience at Canadian discount brokerage institutions offering self-directed brokerage services.
"Our online review is our most comprehensive discount brokerage review identifying the best overall self-directed experiences, " said Glenn LaCoste, President and CEO of the Surviscor Group of Companies. "Many self-directed investors have been fortunate to have grown along with this industry and investors should demand more from the firms in 2019. Online brokerages will need to continue to work hard to appeal to the new generation of self-directed investors who now have many more choices, such as robo platforms."
"We congratulate Qtrade Investor for its commitment to the industry and overall customer experience and its 3rd straight win, " added Mr. LaCoste.
"At Qtrade Investor, we're passionate about our vision to empower self-managed investors to reach their financial goals, " said Catherine Wood, Senior VP and Head of Digital Wealth with Aviso Wealth. "This year, we made a wide range of enhancements to our online and mobile platforms, with engagement as a key theme. Our enhancements reflect our commitment to keeping Qtrade Investor at the forefront in areas that matter most to self-directed investors such as ease of use, client service and pricing. "
Surviscor's proprietary scorCard methodology measures over 4000 objective usage-related criteria questions and reviews each firm by 9 independent categories, each weighted according to industry importance through direct feedback with industry firms.