Qtrade Investor is the new leader in Online Discount Brokerage Services and Experience in Canada according to Surviscor Rankings
TORONTO, ON --- December 2, 2016 --- Qtrade Investor provides the best overall online customer experience in the Canadian Online Discount Brokerage landscape according to Surviscor's 2016 Online Discount Brokerage scorCard Review. Qtrade Investor's convincing win dethroned BMO InvestorLine, a four time winner since 2011, as the Top Ranked Firm for online discount brokerage services in Canada. Scotia iTRADE remained in the top three for the fifth straight review and Questrade rounded off the top three, its first top three finish.
|6||TD Direct Investing||72%|
|7||RBC Direct Investing||71%|
|9||Desjardins Online Brokerage||68%|
|10||CIBC Investor's Edge||63%|
|11||National Bank Direct Brokerage||60%|
|13||Laurentian Bank Direct Brokerage||37%|
The scorCard Review, now in its 11th year, is the most comprehensive analysis in North America providing an impartial assessment of the overall online customer experience at Canadian online discount brokerage institutions. "2016 was a very busy year for many of the firms which was great to see. The expansion of digital offerings beyond the traditional online experience has lead to some great new responsive website designs that cater to all digital channels." said Glenn LaCoste, President of Surviscor Inc. \"We are excited with the amount of movement in the rankings and to acknowledge the work of a few progressive firms who are taking customer experience to the next level. We'd like to congratulate Qtrade Investor for its return to number one and commitment to improvement, particularly its un-matched service levels in an aggressive and ultra-competitive industry." added Mr. LaCoste.
Surviscor's proprietary scorCard methodology measures over 4000 objective usage-related criteria questions and reviews each firm by 9 independent categories, each weighted according to industry importance through direct feedback with industry firms.