Qtrade Investor holds off surging TD Direct Investing for the Best Online Brokerage Experience in Canada according to Surviscor Rankings
TORONTO, ONTARIO -- (December 12, 2019) - For the 4th straight year, Qtrade Investor provides the best online self-directed brokerage experience amongst Canadian discount brokerage firms according to Surviscor's 2019 Online Brokerage scorCard Review. Qtrade Investor managed to hold back surging TD Direct Investing which rose 3 spots from 2018. Scotia iTRADE maintained its 3rd place standing while Questrade and BMO InvestorLine shared 4th to round off the top 5. CIBC Investor's Edge had the worst showing amongst the big bank-owned firms, while Interactive Brokers, who recently was awarded the Best Mobile Brokerage Experience by Surviscor, finished in last.
The scorCard Review is the most comprehensive analysis in North America, providing an impartial assessment of the online/desktop-based customer experience at Canadian self-directed discount brokerage institutions. "It was refreshing to see the bank-owned firms start to push-back in 2019 after a few distracted years" said Glenn LaCoste, President and CEO of Surviscor Group. "We scaled back the review this year to focus on the pure online usability experience to better determine the best online/desktop platform for Canadians. We commend Qtrade Investor for its 4th straight year at number 1 and commend TD Direct Investing for its improved experience" added Mr. LaCoste. Surviscor will be introducing a new Digital Brokerage Experience award in early 2020 that will encompass both the online and mobile experiences as well as cost of services and service level results.
Surviscor's proprietary scorCard methodology measures over 3900 objective usage-related criteria questions over six independent categories, each weighted according to industry importance through direct feedback with industry firms. Canaccord Genuity Direct, formerly known as Jitney Trade, and Laurentian Bank Discount Brokerage were omitted from the 2019 review due to poor platform levels.
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