Interactive Brokers remains the leader in Self-Directed Mobile Brokerage Experience in Canada
TORONTO, ON --- November 14, 2019--- For the second consecutive year, Interactive Brokers provides the best mobile brokerage experience amongst Canadian self-directed brokerage firms according to Surviscor's 2019 Canadian Mobile Brokerage scorCard Review. Questrade narrowly maintained its second place ranking as National Bank Direct Brokerage was the biggest mover, gaining 5 spots to round up the top three.
The scorCard Review is the most comprehensive analysis in North America, providing an impartial assessment of the mobile-based customer experience at Canadian self-directed brokerage institutions. "Unlike 2018, 2019 has been a busy mobile development year in the Canadian self-directed brokerage industry " said Glenn LaCoste, President and CEO of the Surviscor Group. "Despite the improved efforts of many, the take-away remains the same, that most firms fail to provide a seamless mobile experience based on the online offering. We congratulate Interactive Brokers and Questrade for their continued success and commend National Bank Direct Brokerage on its new mobile platform" added Mr. LaCoste.
Surviscor's proprietary scorCard methodology measures over 3900 objective usage-related criteria questions over four main device families, reviewing each firm by six independent categories, each weighted according to industry importance through direct feedback with industry firms. HSBC InvestDirect, Jitney Trade and Laurentian Bank Discount Brokerage were omitted from the 2019 review as they do not provide mobile-enabled sites for their customers.
For more information contact Surviscor at 1-866-299-7267 or email firstname.lastname@example.org.