CIBC is the new leader in Mobile Banking Services and Experience in Canada according to Surviscor Rankings
TORONTO, ON --- March 31st, 2017 --- CIBC provides the best overall mobile customer experience in Canada according to Surviscor's 2017 Mobile Banking scorCard Review. CIBC edged-out National Bank for top spot and dethroned Tangerine who fell to 4th place. Scotiabank remained in the top three for the fourth straight review.
|7||RBC Royal Bank||62%|
|8||Coast Capital Savings||58%|
|9||Meridian Credit Union||56%|
|T11||TD Canada Trust||50%|
|15||BMO Bank of Montreal||46%|
|16||Canadian Direct Financial||42%|
The scorCard Review, now in its 4th edition, is the most comprehensive analysis in North America providing an impartial assessment of the overall mobile banking customer experience at Canadian banking institutions."Mobile services have come a long way in the last year which was great to see. Mobile offerings are getting closer to an equal experience with the traditional online experience that is core to the mobile interaction" said Glenn LaCoste, President of Surviscor Inc. "We are excited to increase the amount of firms in this review to better serve Canadian choices. We are surprised to see some smaller firms in the top 10 and would like to congratulate CIBC for its win in this ultra-competitive industry" added Mr. LaCoste.
Surviscor's proprietary scorCard methodology measures over 2500 objective usage-related criteria questions over four main device families, reviewing each firm by 5 independent categories, each weighted according to industry importance through direct feedback with industry firms.