BMO InvestorLine is the Best Online Discount Brokerage Firm in Canada according to Surviscor Rankings
TORONTO, ON --- October 18, 2013 ---Customers who choose to conduct their investment strategies online can now look at BMO InvestorLine for the most comprehensive online discount brokerage experience in Canada. BMO InvestorLine dethroned two time winner Scotia iTRADE, in Surviscor's Online Discount Brokerage scorCard, a semi-annual, impartial assessment of online features and functionality at Canadian online discount brokerage institutions.
"The online discount brokerage industry continues to be hard at work, improving usability on current platforms and introducing new website-friendly features and functionality to enhance the overall customer experience" said Glenn LaCoste, President of Surviscor Inc. "BMO InvestorLine was one of the firms actively making progress and should be congratulated on winning this prestigious honour within a highly competitive landscape." added Mr. LaCoste.
Surviscor's Online Discount Brokerage scorCard, now in its 8th year, simulates customer usage and measures over 3,500 objective criteria within multiple service categories, each weighted according to an industry-defined level of importance. The Q3-2013 scorCard, reviewed 7 main categories which is comprised of 32 sub- categories.
"We are thrilled to be recognized by Surviscor as the top ranked online brokerage in Canada," said Viki Lazaris, CEO, BMO InvestorLine. "We continually strive to meet the evolving needs of our clients by offering market-leading services, such as adviceDirect, or through ongoing enhancements. This recognition is further validation for our continued focus and efforts toward improving our clients' online investing experience and helping them to make informed and confident investing decisions."
BMO InvestorLine received three category honours, with best marks in the 'Getting Started', 'Account Services' and 'Website Transactions' categories. TD Direct Investing received two honours, Scotia iTRADE received one and Virtual Brokers won the popular 'Cost of Services' category.