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Online Brokerage Reviews

Canadian Online Brokerage Analysis and MoneySense Magazine Review

Surviscor produces the most comprehensive online brokerage analysis in North America. Surviscor reviews Canadian discount brokerage firms who offer online brokerage service to self-directed investors in Canada. The minimum requirements are:

  1. Transactional capabilities in Canadian and US markets
  2. At minimum, the firm must be registered for business in Ontario and Quebec

Surviscor defines an Investor as a self-directed individual who typically:

  • Has the ability to understand the value of investing
  • Requires a well-diversified portfolio and a structured financial plan
  • Is self-reliant and prefers to self-direct his/her portfolio
  • Requires various tools and resources to make investment decisions
  • May display 'professional trader' activity traits; however, does not perceive investments as a job

The Canadian Online Brokerage Review continues to expand. The scorCard™ reviews over 4000 features and functionality criteria questions which make up 36 sub-categories and 9 main categories. The main categories changed in 2018 to the following:

  1. Initial Experience
  2. Service Experience
  3. Mobile Experience
  4. User Experience
  5. Account Experience
  6. Market Analysis Experience
  7. Transactional Experience
  8. Investing and Planning Experience
  9. Cost of Services
The scheduled releases of the next Canadian Online Brokerage scorCard™ is:
  • November/December 2019

Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Self-Directed Brokerage landscape, repeating for the third straight year as the top ranked firm in 2018 with another convincing win and a score of 85%. Questrade remained in 2nd place while past multi-winner BMO InvestorLine took sole possession of 3rd place.

Click WATCH to view the TV Interview on the Business News Network - BNN.

The firms' percentage score is based on the availability of its offerings as compared to the number one firm in each category. The 2018 review continued to use 4000 usage-based criteria questions with a commission model that analyses over 12,600 individual trades.

CLICK on any firm to view its overall Review page

If you are questioning the rankings or perhaps your own current choices or if you would like to CREATE YOUR OWN RANKINGS using your OWN preferences, visit the Do-It-Yourself Zone and let our scorCHOICE tool do the rest.

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RESULTS:

1 Qtrade Investor 85%
2 Questrade 79%
3 BMO InvestorLine 75%
4 Scotia iTRADE 73%
5 TD Direct Investing 69%
6 RBC Direct Investing 68%
7 Interactive Brokers 67%
8 Virtual Brokers 62%
9 National Bank Direct Brokerage 59%
10 CIBC Investor's Edge 58%
11 Desjardins Online Brokerage 56%
12 HSBC InvestDirect 51%

For the 6th straight year, MoneySense and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in April and May 2018 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT THE FIRMS

The overall and category top three picks and resulting scores were:

BEST OVERALL FIRMS

1.Qtrade Investor: 22 points

2.Questrade: 21 points

T3.Scotia iTRADE: 14 points

T3.BMO Investorline: 14 points

Initial Impression

1.Questrade: 13 points

2.iTRADE: 9 points

3.TD Direct Investing: 9 points

User Experience (UX)

1.Qtrade Investor: 40 points

2.Scotia iTRADE: 31 points

3.BMO Investorline: 30 points

Mobile Accessibility

1.BMO Investorline: 26 points

2.Questrade: 14 points

3.Qtrade Investor: 10 points

Service Interaction

1.Qtrade Investor: 8 points

2.RBC Direct Investing: 7 points

3.Questrade: 6 points

Best Online Brokerage for ETFs

1.National Bank Direct Brokerage: 17 points

2.Qtrade Investor: 16 points

3.BMO Investorline: 13 points

Market Data

1.TD Direct Investing: 20 points

2.Qtrade Investor: 17 points

3.RBC Direct Investing: 9 points

Fees and Commissions

1.HSBC InvestDirect: 10 points

2.Questrade: 10 points

3.CIBC Investor's Edge: 7 points

Digital release date: May 22, 2018

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Interactive COMPARISON GRID



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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Latest Ranking Report:
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