Canadian Online Brokerage Analysis and MoneySense Magazine Review
Surviscor produces the most comprehensive online brokerage analysis in North America. Surviscor reviews Canadian discount brokerage firms who offer online brokerage service to self-directed investors in Canada. The minimum requirements are:
- Transactional capabilities in Canadian and US markets
- At minimum, the firm must be registered for business in Ontario and Quebec
Surviscor defines an Investor as a self-directed individual who typically:
- Has the ability to understand the value of investing
- Requires a well-diversified portfolio and a structured financial plan
- Is self-reliant and prefers to self-direct his/her portfolio
- Requires various tools and resources to make investment decisions
- May display 'professional trader' activity traits; however, does not perceive investments as a job
The Canadian Online Brokerage Review continues to expand. The scorCard™ reviews over 4000 features and functionality criteria questions which make up 36 sub-categories and 9 main categories. The main categories changed in 2018 to the following:
- Initial Experience
- Service Experience
- Mobile Experience
- User Experience
- Account Experience
- Market Analysis Experience
- Transactional Experience
- Investing and Planning Experience
- Cost of Services
- November/December 2019
Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Self-Directed Brokerage landscape, repeating for the third straight year as the top ranked firm in 2018 with another convincing win and a score of 85%. Questrade remained in 2nd place while past multi-winner BMO InvestorLine took sole possession of 3rd place.
Click WATCH to view the TV Interview on the Business News Network - BNN.
The firms' percentage score is based on the availability of its offerings as compared to the number one firm in each category. The 2018 review continued to use 4000 usage-based criteria questions with a commission model that analyses over 12,600 individual trades.
CLICK on any firm to view its overall Review page
If you are questioning the rankings or perhaps your own current choices or if you would like to CREATE YOUR OWN RANKINGS using your OWN preferences, visit the Do-It-Yourself Zone and let our scorCHOICE tool do the rest.
|5||TD Direct Investing||69%|
|6||RBC Direct Investing||68%|
|9||National Bank Direct Brokerage||59%|
|10||CIBC Investor's Edge||58%|
|11||Desjardins Online Brokerage||56%|
For the 7th straight year, MoneySense and Surviscor partnered to produce MoneySense's Canada's Best Canadian Online Brokerages review based on Surviscor's industry leading Canadian digital self-directed brokerage features, functionality and service data to support the conclusions.
CLICK on any firm for more detailed Surviscor analysis or on LEARN ABOUT ALL FIRMS if you would like to see any other brokerage firm review, or any Canadian bankiing firms.
The 2019 MoneySense winners are:
Top 3 OVERALL FIRMS
Best Overall Fees
Best User Experience (UX)
Best for trading ETFs
Best Market Data
Best Mobile Accessibility
Best Initial Impression
Best Customer Service*
*Primarily based on Surviscor's Service Level Assessment program that reviewed over 150 anonymous emails over the past month. Individual firm results can be found by choosing the firm from any Surviscor company page.
Digital release date: June 20, 2019