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Public Website Banking Review

Canadian Public Website Banking Analysis

Surviscor's Public Website scorCard™ is a comprehensive, impartial audit of online features and functionality of the public/pre-login website offered by leading Canadian banks and credit unions. This simulated-usage study measures near one thousand objective criteria within multiple service categories that are weighted according to industry-defined importance.

The main categories of review are:

  • Application Process
  • Enrolment and Login Process
  • Service Connections
  • Design Features
  • Public Resources
  • Service Level Assessmnet

The scheduled release of the next scorCard™ is:

  • Spring 2017
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RBC Royal Bank has the most informative and easy to use public website amongst leading online banking institutions in Canada, according to the 2016 Surviscor Online Banking Public Website Review. BMO Bank of Montreal and CIBC rounded out the top 3. The results clearly indicate that the Big Banks are clearly ahead of the Credit Unionc and smaller independent firms.

The review expanded to 28 firms to include all Canadian online banking firms that are part of the Surviscor SLA Program which analyses service interaction responsiveness across both the banking and brokerage industries. The study also expanded its assessment of social media networks that complement public website services, and found notable disparity in terms of bank responsiveness.

For more information on any of the firms, including other banking rankings, CLICK on the name of the firm to see its company page.

RESULTS:

1 RBC Royal Bank 93%
2 BMO Bank of Montreal 86%
3 CIBC 85%
4 TD Canada Trust 77%
5 Tangerine 65%
6 Simplii Financial 64%
7 National Bank of Canada 63%
8 Desjardins 61%
9 Scotiabank 60%
10 Coast Capital Savings 59%
11 ATB Financial 57%
12 Alterna Savings 57%
13 First Calgary Financial 54%
14 BlueShore Financial 53%
15 Motive Financial 52%
16 Conexus Credit Union 52%
17 Envision Financial 51%
18 Meridian Credit Union 45%
19 ICICI Bank 35%
20 Vancity 33%
21 Laurentian Bank of Canada 30%
22 Servus Credit Union 30%
23 HSBC 28%
24 Assiniboine Credit Union 27%
25 Pace Credit Union 26%
26 Manulife Bank of Canada 23%
27 Steinbach Credit Union 22%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
Overview:
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Latest Ranking Report:
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
Overview:
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Latest Ranking Report:
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