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Surviscor is a North American leader in the analysis and ranking of digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard™ methodology, identifying the BEST and WORST digital customer experiences.

Measuring CUSTOMER EXPERIENCE...
One Digital Customer at a time

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Canada's BEST Discount
Brokerage Service Providers

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The number of Do-It-Yourself brokerage services alternatives can be overwhelming to both investors and traders. Surviscor analyses over 3800 criteria points so you don't have to. Find out how your current firm is performing within the industry or see if another firm may better serve your needs.

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RANKINGS: Canada's BEST Online
Banking Service Providers

The majority of Canadians have a banking relationship. Whether you are loyal to one of the main banks or to a credit union, Surviscor is keeping an eye on the top firms so you don't have to. Find out how your current firm is performing within the industry or see if another firm may better serve your needs.

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RANKINGS: Canada's BEST Online
Mobile Service Providers

Mobile capabilities are growing daily. Surviscor is keeping an eye on the growth and expansion of capabilities in financial services. Find out how your current firm is performing within the industry or see if another firm may better serve your needs.

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RANKINGS: Canada's BEST
Service Providers

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Customer service is the cornerstone of all service relationships. We dive into which firms are providing exceptional service and identify those who are missing the mark. Find out how well your firm is providing customer service.

Brokerage Reviews

Surviscor produces the most comprehensive online and mobile discount brokerage analysis in North America. Surviscor reviews both Canadian and US discount brokerage firms who offer online and mobile brokerage services to self-directed investors in Canada and the US.
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Banking Reviews

Surviscor introduced the Canadian Online Banking Review in 2009 and the Mobile Banking Review in 2012. Both scorCards™ measure the service components and the available features and functionality of both the public and secure areas to generate competitive rankings.
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Service Level Reviews

Surviscor's Customer Service Analysis is performed daily through both email and social media interaction. The annual State of Service Level Efficiency report is a comprehensive annual review based upon the annual 12-month year-end customer contact records accumulated by Surviscor.
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Canadian Brokerage Rankings
Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Self-Directed Brokerage landscape, repeating for the third straight year as the top ranked firm in 2018 with another convincing win and a score of 85%. Questrade remained in 2nd place while past multi-winner BMO InvestorLine took sole possession of 3rd place.

Click WATCH to view the TV Interview on the Business News Network - BNN.

CLICK on any firm to view its overall Review page

1 Qtrade Investor 85%
2 Questrade 79%
3 BMO InvestorLine 75%
4 Scotia iTRADE 73%
5 TD Direct Investing 69%
6 RBC Direct Investing 68%
7 Interactive Brokers 67%
8 Virtual Brokers 62%
9 National Bank Direct Brokerage 59%
10 CIBC Investor's Edge 58%
11 Desjardins Online Brokerage 56%
12 HSBC InvestDirect 51%
Create Your OWN Rankings

Interactive Brokers provides the best overall mobile brokerage experience in Canada according to Surviscor's 2018 Mobile Brokerage scorCard Review. Questrade remained in second place while the 2017 top-ranked firm BMO InvstorLine rounded up the top three.

Click WATCH to view BNN Bloomberg's The Open’s co-hosts Amber Kanwar and Jon Erlichman discuss Surviscor's 2018 Mobile Brokerage Experience rankings with BNN Bloomberg's Personal Investor Dale Jackson.

CLICK on any firm to view its overall Review page

1 Interactive Brokers 94%
2 Questrade 64%
3 BMO InvestorLine 57%
4 Qtrade Investor 48%
5 Scotia iTRADE 43%
6 TD Direct Investing 42%
7 RBC Direct Investing 35%
8 National Bank Direct Brokerage 31%
9 Virtual Brokers 30%
10 CIBC Investor's Edge 26%
11 Desjardins Online Brokerage 24%
Create Your OWN Rankings

For the 6th straight year, MoneySense and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in April and May 2018 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT THE FIRMS

The overall and category top three picks and resulting scores were:

BEST OVERALL FIRMS

1.Qtrade Investor: 22 points

2.Questrade: 21 points

T3.Scotia iTRADE: 14 points

T3.BMO Investorline: 14 points

Initial Impression

1.Questrade: 13 points

2.iTRADE: 9 points

3.TD Direct Investing: 9 points

User Experience (UX)

1.Qtrade Investor: 40 points

2.Scotia iTRADE: 31 points

3.BMO Investorline: 30 points

Mobile Accessibility

1.BMO Investorline: 26 points

2.Questrade: 14 points

3.Qtrade Investor: 10 points

Service Interaction

1.Qtrade Investor: 8 points

2.RBC Direct Investing: 7 points

3.Questrade: 6 points

Best Online Brokerage for ETFs

1.National Bank Direct Brokerage: 17 points

2.Qtrade Investor: 16 points

3.BMO Investorline: 13 points

Market Data

1.TD Direct Investing: 20 points

2.Qtrade Investor: 17 points

3.RBC Direct Investing: 9 points

Fees and Commissions

1.HSBC InvestDirect: 10 points

2.Questrade: 10 points

3.CIBC Investor's Edge: 7 points

Digital release date: May 22, 2018

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Interactive COMPARISON GRID

Canadian Banking Rankings

RBC Royal Bank is the undisputed 2018 leader in online banking customer experience breaking the 2017 tie with Scotiabank. Past winner CIBC remains in 3rd while BMO Bank of Montreal moves into the top 5 placing 4th. Conexus Credit Union scored the highest amongst Canadian credit unions. 

Click WATCH to view the TV Interview on the Business News Network - BNN.

CLICK on any firm to view its overall Review page

1 RBC Royal Bank 91%
2 Scotiabank 87%
3 CIBC 81%
4 BMO Bank of Montreal 76%
5 Desjardins 74%
6 TD Canada Trust 73%
7 Tangerine 70%
8 National Bank of Canada 69%
9 Conexus Credit Union 65%
10 Simplii Financial 63%
11 Coast Capital Savings 62%
12 Meridian Credit Union 60%
13 ATB Financial 59%
14 HSBC 56%
15 Motive Financial 56%
16 Alterna Savings 55%
17 BlueShore Financial 55%
18 Vancity 53%
19 Alterna Bank 52%
20 EQ Bank 44%
21 Manulife Bank of Canada 36%
22 Laurentian Bank of Canada 36%
Create Your OWN Rankings

Scotiabank provides the best mobile banking experience in Canada as determined in the 2018 Surviscor Canadian Mobile Banking scorCard™, a comprehensive, objective annual assessment of mobile experiences at major Canadian banking institutions. Four new firms were added in 2018. CIBC, last year's winner, dropped to 2nd, while past winner National Bank dropped to 3rd.

CLICK HERE to WATCH the 2018 TV Announcement on BNN Bloomberg 

CLICK on any firm to view its overall Review page

1 Scotiabank 88.5%
2 CIBC 84.6%
3 National Bank of Canada 78.7%
4 Desjardins 69.1%
5 RBC Royal Bank 69%
6 Tangerine 66.9%
7 Conexus Credit Union 62.2%
8 Simplii Financial 60.3%
9 BMO Bank of Montreal 59.1%
10 Coast Capital Savings 57.3%
11 ATB Financial 55.7%
12 Meridian Credit Union 55.1%
13 Alterna Bank 54.1%
14 Vancity 52.3%
15 TD Canada Trust 51.9%
16 BlueShore Financial 49.2%
17 Manulife Bank of Canada 47.3%
18 Alterna Savings 47.1%
19 EQ Bank 46.5%
20 Motive Financial 43.9%
21 HSBC 30.3%
Create Your OWN Rankings
Canadian Customer Service Rankings
Qtrade Investor is once again the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2018 Surviscor Service Level Assessment review. The review, now in its 14th year, analyzed 154 service interactions per firm and over 2,200 industry enquiries in 2018.

CLICK on any firm to view its overall Review page

1 Qtrade Investor 84%
2 RBC Direct Investing 82%
3 Questrade 68%
4 Interactive Brokers 62%
5 Desjardins Online Brokerage 52%
6 TD Direct Investing 50%
7 Scotia iTRADE 38%
8 CIBC Investor's Edge 30%
9 Jitney Trade 24%
10 National Bank Direct Brokerage 20%
11 BMO InvestorLine 16%
12 HSBC InvestDirect 12%
13 Virtual Brokers 8%
14 Laurentian Bank Discount Brokerage 4%
Assiniboine Credit Union is the the leader in customer service amongst Canadian banking firms, as measured by the 2018 Surviscor Service Level Assessment review. The review, now in its 14th year, analyzed 156 service interactions per firm and over 4,500 industry enquiries in 2018. Credit unions and independents stole the show without a major bank hitting the list until 12th place.

CLICK on any firm to view its overall Review page

1 Assiniboine Credit Union 93%
2 Coast Capital Savings 86%
3 Servus Credit Union 84%
4 Affinity Credit Union 84%
5 Alterna Savings 76%
6 Conexus Credit Union 75%
7 Meridian Credit Union 75%
8 HSBC 71%
9 First Calgary Financial 65%
10 Vancity 63%
11 ICICI Bank 54%
12 BlueShore Financial 54%
13 Envision Financial 53%
14 Meridian Credit Union 51%
15 National Bank of Canada 51%
16 RBC Royal Bank 44%
17 Alterna Bank 41%
18 ATB Financial 40%
19 Steinbach Credit Union 31%
20 BMO Bank of Montreal 28%
21 EQ Bank 26%
22 Manulife Bank of Canada 21%
23 Pace Credit Union 21%
24 Laurentian Bank of Canada 16%
25 TD Canada Trust 16%
26 Tangerine 13%
27 Desjardins 10%

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Surviscor Solutions

Surviscor provides interested visitors to the site with the opportunity to learn about all ranked banking and brokerage firms. Each firm identified throughout the site has a corresponding Quick-Look information page that tells the firm's story. The company page includes online, customer and mobile service signals that easily indicate where a firm stands in terms of its overall product and service offering.

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Surviscor provides firms with knowledgeable, un-biased, cost-effective third party competitive and industry benchmarking and best practice analysis at a fraction of the cost of expensive FTE departments. Surviscor eliminates the research portion of the time to market calculation, saving firms money.

Surviscor provides businesses with a variety of consulting opportunities including strategic development, service, operational, design and customized consulting.

Surviscor offers an array of benchmark reporting OPTIONS. The reports focus around scorCard reviews and are designed to provide firms with multiple levels of industry evaluation including core feature and functionality data, industry gap and OPPORTUNITY evaluation and competitive intelligence information.
Customer efficiency is the cornerstone of satisfaction and effectiveness for consumers. Companies spend millions of dollars trying to perfect virtual, non-customer facing customer satisfaction through various customer interaction methods and tools. Surviscor monitors the interaction between Canadian firms and customers to guage each firm's effectiveness.

Surviscor and Industry News



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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