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Surviscor is a North American leader in the analysis and ranking of digital customer experiences provided by service firms. Surviscor's popular digital brokerage and banking reviews are powered by its proprietary scorCard™ methodology, identifying the BEST and WORST digital customer experiences.

Measuring CUSTOMER EXPERIENCE...
One Digital Customer at a time

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Canada's BEST Discount
Brokerage Service Providers

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The number of Do-It-Yourself brokerage services alternatives can be overwhelming to both investors and traders. Surviscor analyses over 3800 criteria points so you don't have to. Find out how your current firm is performing within the industry or see if another firm may better serve your needs.

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RANKINGS: Canada's BEST Online
Banking Service Providers

The majority of Canadians have a banking relationship. Whether you are loyal to one of the main banks or to a credit union, Surviscor is keeping an eye on the top firms so you don't have to. Find out how your current firm is performing within the industry or see if another firm may better serve your needs.

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RANKINGS: Canada's BEST Online
Mobile Service Providers

Mobile capabilities are growing daily. Surviscor is keeping an eye on the growth and expansion of capabilities in financial services. Find out how your current firm is performing within the industry or see if another firm may better serve your needs.

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RANKINGS: Canada's BEST
Service Providers

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Customer service is the cornerstone of all service relationships. We dive into which firms are providing exceptional service and identify those who are missing the mark. Find out how well your firm is providing customer service.

Brokerage Reviews

Surviscor produces the most comprehensive online and mobile discount brokerage analysis in North America. Surviscor reviews both Canadian and US discount brokerage firms who offer online and mobile brokerage services to self-directed investors in Canada and the US.
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Banking Reviews

Surviscor introduced the Canadian Online Banking Review in 2009 and the Mobile Banking Review in 2012. Both scorCards™ measure the service components and the available features and functionality of both the public and secure areas to generate competitive rankings.
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Service Level Reviews

Surviscor's Customer Service Analysis is performed daily through both email and social media interaction. The annual State of Service Level Efficiency report is a comprehensive annual review based upon the annual 12-month year-end customer contact records accumulated by Surviscor.
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Canadian Brokerage Rankings

For the 6th straight year, MoneySense and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in April and May 2018 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT THE FIRMS

The overall and category top three picks and resulting scores were:

BEST OVERALL FIRMS

1.Qtrade Investor: 22 points

2.Questrade: 21 points

T3.Scotia iTRADE: 14 points

T3.BMO Investorline: 14 points

Initial Impression

1.Questrade: 13 points

2.iTRADE: 9 points

3.TD Direct Investing: 9 points

User Experience (UX)

1.Qtrade Investor: 40 points

2.Scotia iTRADE: 31 points

3.BMO Investorline: 30 points

Mobile Accessibility

1.BMO Investorline: 26 points

2.Questrade: 14 points

3.Qtrade Investor: 10 points

Service Interaction

1.Qtrade Investor: 8 points

2.RBC Direct Investing: 7 points

3.Questrade: 6 points

Best Online Brokerage for ETFs

1.National Bank Direct Brokerage: 17 points

2.Qtrade Investor: 16 points

3.BMO Investorline: 13 points

Market Data

1.TD Direct Investing: 20 points

2.Qtrade Investor: 17 points

3.RBC Direct Investing: 9 points

Fees and Commissions

1.HSBC InvestDirect: 10 points

2.Questrade: 10 points

3.CIBC Investor's Edge: 7 points

Digital release date: May 22, 2018

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Interactive COMPARISON GRID

Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Brokerage landscape, repeating as the top ranked firm in 2017 with another convincing win and a score of 90%, 11 percentage points ahead of 2nd place Questrade who moved up one position from 2016.  Past multi-winner BMO InvestorLine and Scotia iTRADE finished in a tie for third place.  The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.

Click WATCH to view the TV Interview on the Business News Network - BNN.

CLICK on any firm to view its overall Review page

1 Qtrade Investor 90%
2 Questrade 79%
3 Scotia iTRADE 77%
4 BMO InvestorLine 77%
5 RBC Direct Investing 72%
6 TD Direct Investing 70%
7 Virtual Brokers 64%
8 Desjardins Online Brokerage 62%
9 National Bank Direct Brokerage 61%
10 CIBC Investor's Edge 59%
11 HSBC InvestDirect 55%
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BMO InvestorLine provides the best overall mobile customer experience in Canada according to Surviscor's 2017 Mobile Discount Brokerage scorCard Review. Questrade finished in second place while Qtrade Investor rounded up the top three.

Click WATCH to view the TV Interview on the Business News Network - BNN.

CLICK on any firm to view its overall Review page

1 BMO InvestorLine 76%
2 Questrade 66%
3 Qtrade Investor 61%
5 TD Direct Investing 50%
5 Scotia iTRADE 50%
7 RBC Direct Investing 43%
8 Virtual Brokers 42%
9 National Bank Direct Brokerage 36%
10 CIBC Investor's Edge 31%
11 Desjardins Online Brokerage 27%
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Canadian Banking Rankings

RBC Royal Bank is the undisputed 2018 leader in online banking customer experience breaking the 2017 tie with Scotiabank. Past winner CIBC remains in 3rd while BMO Bank of Montreal moves into the top 5 placing 4th. Conexus Credit Union scored the highest amongst Canadian credit unions. 

Click WATCH to view the TV Interview on the Business News Network - BNN.

CLICK on any firm to view its overall Review page

1 RBC Royal Bank 91%
2 Scotiabank 87%
3 CIBC 81%
4 BMO Bank of Montreal 76%
5 Desjardins 74%
6 TD Canada Trust 73%
7 Tangerine 70%
8 National Bank of Canada 69%
9 Conexus Credit Union 65%
10 Simplii Financial 63%
11 Coast Capital Savings 62%
12 Meridian Credit Union 60%
13 ATB Financial 59%
14 HSBC 56%
15 Motive Financial 56%
16 Alterna Savings 55%
17 BlueShore Financial 55%
18 Vancity 53%
19 Alterna Bank 52%
20 EQ Bank 44%
21 Manulife Bank of Canada 36%
22 Laurentian Bank of Canada 36%
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Scotiabank provides the best mobile banking experience in Canada as determined in the 2018 Surviscor Canadian Mobile Banking scorCard™, a comprehensive, objective annual assessment of mobile experiences at major Canadian banking institutions. Four new firms were added in 2018. CIBC, last year's winner, dropped to 2nd, while past winner National Bank dropped to 3rd.

CLICK HERE to WATCH the 2018 TV Announcement on BNN Bloomberg 

CLICK on any firm to view its overall Review page

1 Scotiabank 88.5%
2 CIBC 84.6%
3 National Bank of Canada 78.7%
4 Desjardins 69.1%
5 RBC Royal Bank 69%
6 Tangerine 66.9%
7 Conexus Credit Union 60.7%
8 Simplii Financial 60.3%
9 BMO Bank of Montreal 59.1%
10 Coast Capital Savings 57.3%
11 ATB Financial 55.7%
12 Meridian Credit Union 55.1%
13 Alterna Bank 54.1%
14 Vancity 52.3%
15 TD Canada Trust 51.9%
16 BlueShore Financial 49.2%
17 Manulife Bank of Canada 47.3%
18 Alterna Savings 47.1%
19 EQ Bank 46.5%
20 Motive Financial 43.9%
21 HSBC 30.3%
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Canadian Customer Service Rankings

For the third consecutive year, Qtrade Investor is the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2017 Surviscor Service Level Assessment review. The review, now in its 13th year, analyzed 170 'mystery shopper' service enquiries per firm and over 2,500 industry enquiries in 2017. RBC Direct Investing, Desjardins Online Brokerage and Credential Direct rounded up the top three. 

CLICK on any firm to view its overall Review page

1 Qtrade Investor 96%
2 RBC Direct Investing 86%
3 Desjardins Online Brokerage 74%
4 Scotia iTRADE 66%
5 Interactive Brokers 54%
6 Questrade 36%
7 HSBC InvestDirect 28%
8 Jitney Trade 28%
9 National Bank Direct Brokerage 28%
10 TD Direct Investing 20%
11 CIBC Investor's Edge 16%
12 BMO InvestorLine 12%
13 Virtual Brokers 8%
14 Laurentian Bank Discount Brokerage 4%

For the first time in 13 years, the list of the top 5 best customer service experience amongst Canadian banking and credit union firms does not include a major bank. Affinity Credit Union, a Saskatchewan-based firm, finished as the number one firm for customer experience in 2017 by attaining the best Service Level Index score and response time, as measured by the 2017 Surviscor Service Level Assessment review. Fellow credit unions Steinbach Credit Union and Assiniboine Credit Union, both located in Manitoba, rounded up the top three. The review, now in its 13th year, analyzed 170 'mystery shopper' service enquiries per firm and over 44,000 industry enquiries in 2017.

CLICK on any firm to view its overall Review page

1 Affinity Credit Union 95%
2 Steinbach Credit Union 90%
3 Assiniboine Credit Union 88%
4 BlueShore Financial 76%
5 ATB Financial 74%
6 Servus Credit Union 68%
7 National Bank of Canada 65%
8 Conexus Credit Union 64%
9 Alterna Savings 61%
10 TD Canada Trust 58%
11 RBC Royal Bank 53%
12 Meridian Credit Union 53%
13 Envision Financial 53%
14 Coast Capital Savings 48%
15 ICICI Bank 39%
16 BMO Bank of Montreal 38%
17 Simplii Financial 38%
18 Vancity 36%
19 Desjardins 28%
20 Alterna Bank 28%
21 CIBC 24%
22 Laurentian Bank of Canada 19%
23 Manulife Bank of Canada 16%
24 HSBC 16%
25 First Calgary Financial 14%
26 Pace Credit Union 10%
27 Tangerine 8%
28 Motive Financial 5%

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Surviscor Solutions

Surviscor provides interested visitors to the site with the opportunity to learn about all ranked banking and brokerage firms. Each firm identified throughout the site has a corresponding Quick-Look information page that tells the firm's story. The company page includes online, customer and mobile service signals that easily indicate where a firm stands in terms of its overall product and service offering.

Search the Ranked Company Database

Surviscor provides firms with knowledgeable, un-biased, cost-effective third party competitive and industry benchmarking and best practice analysis at a fraction of the cost of expensive FTE departments. Surviscor eliminates the research portion of the time to market calculation, saving firms money.

Surviscor provides businesses with a variety of consulting opportunities including strategic development, service, operational, design and customized consulting.

Surviscor offers an array of benchmark reporting OPTIONS. The reports focus around scorCard reviews and are designed to provide firms with multiple levels of industry evaluation including core feature and functionality data, industry gap and OPPORTUNITY evaluation and competitive intelligence information.
Customer efficiency is the cornerstone of satisfaction and effectiveness for consumers. Companies spend millions of dollars trying to perfect virtual, non-customer facing customer satisfaction through various customer interaction methods and tools. Surviscor monitors the interaction between Canadian firms and customers to guage each firm's effectiveness.

Surviscor and Industry News



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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