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Brokerage Reviews
- Surviscor produces the most comprehensive online and mobile discount brokerage analysis in North America. Surviscor reviews both Canadian and US discount brokerage firms who offer online and mobile brokerage services to self-directed investors in Canada and the US.
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Banking Reviews
- Surviscor introduced the Canadian Online Banking Review in 2009 and the Mobile Banking Review in 2012. Both scorCards™ measure the service components and the available features and functionality of both the public and secure areas to generate competitive rankings.
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Service Level Reviews
- Surviscor's Customer Service Analysis is performed daily through both email and social media interaction. The annual State of Service Level Efficiency report is a comprehensive annual review based upon the annual 12-month year-end customer contact records accumulated by Surviscor.
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Canadian Brokerage Rankings
For the 6th straight year, MoneySense and Surviscor partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in April and May 2018 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.
The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT THE FIRMS
The overall and category top three picks and resulting scores were:
BEST OVERALL FIRMS
1.Qtrade Investor: 22 points
2.Questrade: 21 points
T3.Scotia iTRADE: 14 points
T3.BMO Investorline: 14 points
Initial Impression
1.Questrade: 13 points
2.iTRADE: 9 points
3.TD Direct Investing: 9 points
User Experience (UX)
1.Qtrade Investor: 40 points
2.Scotia iTRADE: 31 points
3.BMO Investorline: 30 points
Mobile Accessibility
1.BMO Investorline: 26 points
2.Questrade: 14 points
3.Qtrade Investor: 10 points
Service Interaction
1.Qtrade Investor: 8 points
2.RBC Direct Investing: 7 points
3.Questrade: 6 points
Best Online Brokerage for ETFs
1.National Bank Direct Brokerage: 17 points
2.Qtrade Investor: 16 points
3.BMO Investorline: 13 points
Market Data
1.TD Direct Investing: 20 points
2.Qtrade Investor: 17 points
3.RBC Direct Investing: 9 points
Fees and Commissions
1.HSBC InvestDirect: 10 points
2.Questrade: 10 points
3.CIBC Investor's Edge: 7 points
Digital release date: May 22, 2018
Qtrade Investor provides the best overall online investor experience in the Canadian Online Discount Brokerage landscape, repeating as the top ranked firm in 2017 with another convincing win and a score of 90%, 11 percentage points ahead of 2nd place Questrade who moved up one position from 2016. Past multi-winner BMO InvestorLine and Scotia iTRADE finished in a tie for third place. The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.
Click WATCH to view the TV Interview on the Business News Network - BNN.
CLICK on any firm to view its overall Review page
| 1 | Qtrade Investor | 90% |
| 2 | Questrade | 79% |
| 3 | Scotia iTRADE | 77% |
| 4 | BMO InvestorLine | 77% |
| 5 | RBC Direct Investing | 72% |
| 6 | TD Direct Investing | 70% |
| 7 | Virtual Brokers | 64% |
| 8 | Desjardins Online Brokerage | 62% |
| 9 | National Bank Direct Brokerage | 61% |
| 10 | CIBC Investor's Edge | 59% |
| 11 | HSBC InvestDirect | 55% |
Click WATCH to view the TV Interview on the Business News Network - BNN.
CLICK on any firm to view its overall Review page
| 1 | BMO InvestorLine | 76% |
| 2 | Questrade | 66% |
| 3 | Qtrade Investor | 61% |
| 5 | TD Direct Investing | 50% |
| 5 | Scotia iTRADE | 50% |
| 7 | RBC Direct Investing | 43% |
| 8 | Virtual Brokers | 42% |
| 9 | National Bank Direct Brokerage | 36% |
| 10 | CIBC Investor's Edge | 31% |
| 11 | Desjardins Online Brokerage | 27% |
Canadian Banking Rankings
RBC Royal Bank is the undisputed 2018 leader in online banking customer experience breaking the 2017 tie with Scotiabank. Past winner CIBC remains in 3rd while BMO Bank of Montreal moves into the top 5 placing 4th. Conexus Credit Union scored the highest amongst Canadian credit unions.
Click WATCH to view the TV Interview on the Business News Network - BNN.
CLICK on any firm to view its overall Review page
| 1 | RBC Royal Bank | 91% |
| 2 | Scotiabank | 87% |
| 3 | CIBC | 81% |
| 4 | BMO Bank of Montreal | 76% |
| 5 | Desjardins | 74% |
| 6 | TD Canada Trust | 73% |
| 7 | Tangerine | 70% |
| 8 | National Bank of Canada | 69% |
| 9 | Conexus Credit Union | 65% |
| 10 | Simplii Financial | 63% |
| 11 | Coast Capital Savings | 62% |
| 12 | Meridian Credit Union | 60% |
| 13 | ATB Financial | 59% |
| 14 | HSBC | 56% |
| 15 | Motive Financial | 56% |
| 16 | Alterna Savings | 55% |
| 17 | BlueShore Financial | 55% |
| 18 | Vancity | 53% |
| 19 | Alterna Bank | 52% |
| 20 | EQ Bank | 44% |
| 21 | Manulife Bank of Canada | 36% |
| 22 | Laurentian Bank of Canada | 36% |
Scotiabank provides the best mobile banking experience in Canada as determined in the 2018 Surviscor Canadian Mobile Banking scorCard™, a comprehensive, objective annual assessment of mobile experiences at major Canadian banking institutions. Four new firms were added in 2018. CIBC, last year's winner, dropped to 2nd, while past winner National Bank dropped to 3rd.
CLICK HERE to WATCH the 2018 TV Announcement on BNN Bloomberg
CLICK on any firm to view its overall Review page
| 1 | Scotiabank | 88.5% |
| 2 | CIBC | 84.6% |
| 3 | National Bank of Canada | 78.7% |
| 4 | Desjardins | 69.1% |
| 5 | RBC Royal Bank | 69% |
| 6 | Tangerine | 66.9% |
| 7 | Conexus Credit Union | 62.2% |
| 8 | Simplii Financial | 60.3% |
| 9 | BMO Bank of Montreal | 59.1% |
| 10 | Coast Capital Savings | 57.3% |
| 11 | ATB Financial | 55.7% |
| 12 | Meridian Credit Union | 55.1% |
| 13 | Alterna Bank | 54.1% |
| 14 | Vancity | 52.3% |
| 15 | TD Canada Trust | 51.9% |
| 16 | BlueShore Financial | 49.2% |
| 17 | Manulife Bank of Canada | 47.3% |
| 18 | Alterna Savings | 47.1% |
| 19 | EQ Bank | 46.5% |
| 20 | Motive Financial | 43.9% |
| 21 | HSBC | 30.3% |
Canadian Customer Service Rankings
For the third consecutive year, Qtrade Investor is the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2017 Surviscor Service Level Assessment review. The review, now in its 13th year, analyzed 170 'mystery shopper' service enquiries per firm and over 2,500 industry enquiries in 2017. RBC Direct Investing, Desjardins Online Brokerage and Credential Direct rounded up the top three.
CLICK on any firm to view its overall Review page
| 1 | Qtrade Investor | 96% |
| 2 | RBC Direct Investing | 86% |
| 3 | Desjardins Online Brokerage | 74% |
| 4 | Scotia iTRADE | 66% |
| 5 | Interactive Brokers | 54% |
| 6 | Questrade | 36% |
| 7 | HSBC InvestDirect | 28% |
| 8 | Jitney Trade | 28% |
| 9 | National Bank Direct Brokerage | 28% |
| 10 | TD Direct Investing | 20% |
| 11 | CIBC Investor's Edge | 16% |
| 12 | BMO InvestorLine | 12% |
| 13 | Virtual Brokers | 8% |
| 14 | Laurentian Bank Discount Brokerage | 4% |
For the first time in 13 years, the list of the top 5 best customer service experience amongst Canadian banking and credit union firms does not include a major bank. Affinity Credit Union, a Saskatchewan-based firm, finished as the number one firm for customer experience in 2017 by attaining the best Service Level Index score and response time, as measured by the 2017 Surviscor Service Level Assessment review. Fellow credit unions Steinbach Credit Union and Assiniboine Credit Union, both located in Manitoba, rounded up the top three. The review, now in its 13th year, analyzed 170 'mystery shopper' service enquiries per firm and over 44,000 industry enquiries in 2017.
CLICK on any firm to view its overall Review page
| 1 | Affinity Credit Union | 95% |
| 2 | Steinbach Credit Union | 90% |
| 3 | Assiniboine Credit Union | 88% |
| 4 | BlueShore Financial | 76% |
| 5 | ATB Financial | 74% |
| 6 | Servus Credit Union | 68% |
| 7 | National Bank of Canada | 65% |
| 8 | Conexus Credit Union | 64% |
| 9 | Alterna Savings | 61% |
| 10 | TD Canada Trust | 58% |
| 11 | RBC Royal Bank | 53% |
| 12 | Meridian Credit Union | 53% |
| 13 | Envision Financial | 53% |
| 14 | Coast Capital Savings | 48% |
| 15 | ICICI Bank | 39% |
| 16 | BMO Bank of Montreal | 38% |
| 17 | Simplii Financial | 38% |
| 18 | Vancity | 36% |
| 19 | Desjardins | 28% |
| 20 | Alterna Bank | 28% |
| 21 | CIBC | 24% |
| 22 | Laurentian Bank of Canada | 19% |
| 23 | Manulife Bank of Canada | 16% |
| 24 | HSBC | 16% |
| 25 | First Calgary Financial | 14% |
| 26 | Pace Credit Union | 10% |
| 27 | Tangerine | 8% |
| 28 | Motive Financial | 5% |
Surviscor Solutions
Surviscor provides interested visitors to the site with the opportunity to learn about all ranked banking and brokerage firms. Each firm identified throughout the site has a corresponding Quick-Look information page that tells the firm's story. The company page includes online, customer and mobile service signals that easily indicate where a firm stands in terms of its overall product and service offering.
Surviscor provides firms with knowledgeable, un-biased, cost-effective third party competitive and industry benchmarking and best practice analysis at a fraction of the cost of expensive FTE departments. Surviscor eliminates the research portion of the time to market calculation, saving firms money.
Surviscor provides businesses with a variety of consulting opportunities including strategic development, service, operational, design and customized consulting.
Surviscor and Industry News
