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Tuesday, September 7, 2010










TradeFreedom



Surviscor Rating:LOW-TIER Online Brokerage Firm Surviscor Rankings:2009 CER Review
#5 in Email Responsiveness
Summer 2009 Review
#13 - Investor Site - 36.71

Surviscor Commentary:TradeFreedom has recently been purchased by Scotia McLeod and is in the process of being integrated within the Scotia McLeod Direct Investing platform. The major concern is the recent acquisition of E*Trade Canada may prove to be the end of TradeFreedom as E*Trade Canada offers a more robust overall online brokerage experience. TradeFreedom has a very competitive price structure in place that caters to investors more than traders. The drawback is the inability of the firm to adapt its trader features and functionality to better service the investor segment.
Customer Email Responsiveness (CER):
Period Score (Out of 100%) Rank
2009 Rollup 68% 5
Q4 2009 63% 7
Q3 2009 71% 6
Q2 2009 50% 8
Q1 2009 82% 2
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