| The Categories: |
| 1. | Getting Started
The Getting Started category explores the public site for features and functionality available to both the customer and non-customer. |
| 2. | Design and Help Features
The Design and Help Features category explores the general online experience of the user and the ability of the firm to provide an easy to use site. |
| 3. | Customer Interaction
The Customer Interaction category explores the various customer touch points offered to contact the firm and assist in the opening and day-to-day operations of an account. |
| 4. | Market Intelligence
The Market Intelligence category focuses on the informational aspect of all market intelligence available to users. |
| 5. | Trading
The Trading category focuses on the online transactional and supporting account information associated with a transaction. |
| 6. | Tools and Education
The Tools and Education category focuses on the level of investment and planning tools available to the online user and analyzes the level of supporting education content and features. |
| 7. | Commission and Fees
Surviscor analyzes the cost of doing business with the firm by establishing a basket of transactions and activity for an average client account. All firms are analyzed using identical transactions. |