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TD Direct Investing

Online Experience Signal Customer Service Signal Mobile Experience Signal

Average Firm

Poor: > 1 day

Average Firm


2016 Online Brokerage Review 2015 Mobile Brokerage Review
Score: 72% Score: 43%
Rank: 6th Rank: 6th
13 Firms Reviewed 11 Firms Reviewed
Surviscor Assessment:
Website Design
 B+
Account Services
 C
Market Information
 A-
Transaction Process
 A-
Website Resources
 B-
Commissions
 C-
Service Level Assessment
 D-
Mobile Accessibility
 C-
Surviscor Assessment:
iPhone Grade
 C+
iPad Grade
 C
Android Smartphone Grade
 C
Android Tablet Grade
 C+
Blackberry Touchscreen Grade
 C
Online Highlights

TD Direct Investing has made positive changes to its WebBroker paltform. TD Direct Investing earned 1 category award and 3 sub-category honours in the 2016 review.   

  • Strong market information
  • Global trading capabilities
  • Strong brokerage/banking integrated website and mobile applications
Mobile Highlights
  • Tablet App
  • Windows App
  • Good market information
  • Easy to use navigation
Drawbacks
  • Mediocre service levels
  • Limited account opening process - Types
  • Below average account services and availability of information
  • Average commission structure despite advertised low fees
Drawbacks
  • No Options trading
  • No Mutual Funds trading
  • Limited supporting resources

Brokerage Rankings

Qtrade Investor is the new leader in online customer experience in the Canadian Online Discount Brokerage landscape with a convincing win, dethroning BMO InvestorLine, a four time winner since 2011. The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.

CLICK HERE to WATCH the TV Interview on the Business News Network - BNN. 



1 Qtrade Investor 87%
2 Scotia iTRADE 78%
3 Questrade 77%
4 Virtual Brokers 76%
5 BMO InvestorLine 76%
6 TD Direct Investing 72%
7 RBC Direct Investing 71%
8 Credential Direct 69%
9 Desjardins Online Brokerage 68%
10 CIBC Investor's Edge 63%
11 National Bank Direct Brokerage 60%
12 HSBC InvestDirect 53%
13 Laurentian Bank Discount Brokerage 37%

For the fifth straight year, MoneySense magazine and Surviscor have partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in June and July of 2017 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT MY FIRMS

The category top picks and honourable mentions were:

Getting Started

Top Pick and Honourable Mention:
Questrade and TD Direct Investing

User Experience

Top Pick and Honourable Mention:
Questrade and Qtrade Investor

Fees and Commissions

Top Picks and Honourable Mentions:
CIBC Investor's Edge/Questrade and Qtrade Investor/Virtual Brokers

Customer Service

Top Pick and Honourable Mention:
Qtrade Investor and Desjardins Online Brokerage

Reporting & Recordkeeping

Top Pick and Honourable Mention:
BMO InvestorLine and Qtrade Investor

Market Data

Top Pick and Honourable Mention:
TD Direct Investing and Qtrade Investor

Best for ETF's

Top Picks and Honourable Mention:
Virtual Brokers/Questrade and National Bank Direct Brokerage

TOP ONLINE BROKERAGE HONOURS

Top Pick:
Qtrade Investor

Honourable Mention:
Questrade

Top bank-owned brokerages:
BMO InvestorLine and Scotia iTRADE

Digital release date: July 17, 2017

See Full Story

Interactive COMPARISON GRID and Tool

Service Level Rankings

For the second consecutive year, Qtrade Investor is the leader in customer service amongst Canadian self-directed brokerage firms, as measured by the 2016 Surviscor Service Level Assessment review. The review, now in its 12th year, analyzed over 170 'mystery shopper' service enquiries, per firm, in 2016. Desjardins Online Brokerage and Scotia iTRADE rounded up the top three.

1 Qtrade Investor 96%
2 Desjardins Online Brokerage 81%
3 Scotia iTRADE 79%
4 RBC Direct Investing 71%
5 HSBC InvestDirect 52%
6 TD Direct Investing 50%
7 BMO InvestorLine 29%
8 Credential Direct 29%
9 Virtual Brokers 27%
10 National Bank Direct Brokerage 23%
11 Jitney Trade 18%
12 CIBC Investor's Edge 15%
13 Questrade 15%
14 Laurentian Bank Discount Brokerage 4%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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