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TD Direct Investing

Online Experience Signal Customer Service Signal Mobile Experience Signal

Average Firm

Needs Improvement: < 1 day

Average Firm


2016 Online Brokerage Review 2015 Mobile Brokerage Review
Score: 72% Score: 43%
Rank: 6th Rank: 6th
13 Firms Reviewed 11 Firms Reviewed
Surviscor Assessment:
Website Design
 B+
Account Services
 C
Market Information
 A-
Transaction Process
 A-
Website Resources
 B-
Commissions
 C-
Service Level Assessment
 D-
Mobile Accessibility
 C-
Surviscor Assessment:
iPhone Grade
 C+
iPad Grade
 C
Android Smartphone Grade
 C
Android Tablet Grade
 C+
Blackberry Touchscreen Grade
 C
Online Highlights

TD Direct Investing has made positive changes to its WebBroker paltform. TD Direct Investing earned 1 category award and 3 sub-category honours in the 2016 review.   

  • Strong market information
  • Global trading capabilities
  • Strong brokerage/banking integrated website and mobile applications
Mobile Highlights
  • Tablet App
  • Windows App
  • Good market information
  • Easy to use navigation
Drawbacks
  • Mediocre service levels
  • Limited account opening process - Types
  • Below average account services and availability of information
  • Average commission structure despite advertised low fees
Drawbacks
  • No Options trading
  • No Mutual Funds trading
  • Limited supporting resources

Brokerage Rankings

Qtrade Investor is the new leader in online customer experience in the Canadian Online Discount Brokerage landscape with a convincing win, dethroning BMO InvestorLine, a four time winner since 2011. The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.

CLICK HERE to WATCH the TV Interview on the Business News Network - BNN. 



1 Qtrade Investor 87%
2 Scotia iTRADE 78%
3 Questrade 77%
4 Virtual Brokers 76%
5 BMO InvestorLine 76%
6 TD Direct Investing 72%
7 RBC Direct Investing 71%
8 Credential Direct 69%
9 Desjardins Online Brokerage 68%
10 CIBC Investor's Edge 63%
11 National Bank Direct Brokerage 60%
12 HSBC InvestDirect 53%
13 Laurentian Bank Discount Brokerage 37%

For the fourth straight year, MoneySense magazine and Surviscor have partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in March 2016 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.

The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT MY FIRMS

The category top picks and honourable mentions were:

Getting Started

Top Pick annd Honourable Mention:
BMO InvestorLine and Virtual Brokers

Ease of Use

Top Pick annd Honourable Mention:
Scotia iTRADE and Questrade

Fees and Commissions

Top Pick annd Honourable Mention:
Questrade and Qtrade Investor

Customer Service

Top Pick annd Honourable Mention:
Qtrade Investor and Scotia iTRADE

Reporting & Recordkeeping

Top Pick annd Honourable Mention:
Scotia iTRADE and BMO InvestorLine

Market Data

Top Pick annd Honourable Mention:
TD Direct Investing and Credential Direct

Best Overall - Top Bank-Owned Brokerage

Top Pick annd Honourable Mention:
Scotia iTRADE and BMO InvestorLine

Best Overall - Top Independent Brokerage

Top Pick annd Honourable Mention:
Qtrade Investor and Questrade

Magazine release: April 27, 2016

Service Level Rankings

Qtrade Investor and Desjardins Online Brokerage are the 2015 leaders in customer service amongst Canadian self-direct brokerage firms. 2015 was not a banner year for self-direct brokerage firms as the industry response average is on the rise. Qtrade Investor has the best Service Level Index (SLI) while Desjardins Online Brokerage proved to be the quickest responder in the industry over the 170 service records.

1 Qtrade Investor 88%
2 Desjardins Online Brokerage 86%
3 Scotia iTRADE 74%
4 Credential Direct 66%
5 HSBC InvestDirect 64%
6 BMO InvestorLine 44%
7 Virtual Brokers 44%
8 Laurentian Bank Discount Brokerage 38%
9 TD Direct Investing 34%
10 National Bank Direct Brokerage 32%
11 CIBC Investor's Edge 16%
12 Jitney Trade 16%
13 Questrade 16%
14 RBC Direct Investing 10%



Current Rank 1
Overall Score (%) 99
Current Service Rating (%) 85
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Current Rank 3
Overall Score (%) 71
Current Service Rating (%) 85
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