|Online Experience Signal||Customer Service Signal||Mobile Experience Signal|
Poor: > 1 day
|2016 Online Brokerage Review||2015 Mobile Brokerage Review|
|13 Firms Reviewed||11 Firms Reviewed|
Credential Direct dropped in the 2016 review despite some good enhancements to the equity trading process. Credential Direct offers both investors and traders equal access to robust market information, planning tools and 'model portfolios' which allow investors to choose and re-balance portfolios when and if needed.
Qtrade Investor is the new leader in online customer experience in the Canadian Online Discount Brokerage landscape with a convincing win, dethroning BMO InvestorLine, a four time winner since 2011. The Surviscor Canadian Online Discount Brokerage Review focuses on the relatively 'free' segments of business for the everyday Canadian Investor.
CLICK HERE to WATCH the TV Interview on the Business News Network - BNN.
|6||TD Direct Investing||72%|
|7||RBC Direct Investing||71%|
|9||Desjardins Online Brokerage||68%|
|10||CIBC Investor's Edge||63%|
|11||National Bank Direct Brokerage||60%|
|13||Laurentian Bank Discount Brokerage||37%|
For the fourth straight year, MoneySense magazine and Surviscor have partnered to produce the annual Canada's Best Canadian Online Brokerages review. The study was conducted in March 2016 using Surviscor's most recent Canadian online and mobile brokerage features, functionality and service data to support the conclusions.
The methodology and results were jointly produced by Surviscor and MoneySense. CLICK on any firm for more detailed information and educational content. Additional Canadian brokerage firms not mentioned as well as all Canadian banking firms can be found by clicking: LEARN MORE ABOUT MY FIRMS
The category top picks and honourable mentions were:
Ease of Use
Fees and Commissions
Reporting & Recordkeeping
Best Overall - Top Bank-Owned Brokerage
Best Overall - Top Independent Brokerage
Magazine release: April 27, 2016
Service Level Rankings
Qtrade Investor and Desjardins Online Brokerage are the 2015 leaders in customer service amongst Canadian self-direct brokerage firms. 2015 was not a banner year for self-direct brokerage firms as the industry response average is on the rise. Qtrade Investor has the best Service Level Index (SLI) while Desjardins Online Brokerage proved to be the quickest responder in the industry over the 170 service records.
|2||Desjardins Online Brokerage||86%|
|8||Laurentian Bank Discount Brokerage||38%|
|9||TD Direct Investing||34%|
|10||National Bank Direct Brokerage||32%|
|11||CIBC Investor's Edge||16%|
|14||RBC Direct Investing||10%|