The Surviscor scorCards™ are comprised, in some cases, of over 1200 binary questions that are divided into multiple categories. The scorCard™ process is accomplished by meeting with firms surveyed, performing independent website reviews as well as performing online analysis of the site’s performance along with anonymous email contact with the firms.
The scorCard is divided into key measurement categories, each containing sub-categories of multiple objective criteria. Each category is weighted according to their industry-defined importance, and each company is provided with a category ranking and overall ranking. For example:
| Question |
Firm Score |
| 1 |
1 |
| 2 |
1 |
| 3 |
0 |
| ... |
|
| 45 |
1 |
| Category Score: |
36 or 80% |
In addition to the category reviews, Surviscor performs ‘User Profile’ scorCards™ for each industry and uses the same categories for each one. For example, Online Discount Brokerage has two main profiles and an Overall Ranking. The profiles are:
- Investor
- Trader
Each of the firms is evaluated under each profile and the Overall result is determined using an appropriate percentage breakdown of the industry user.
Overall Profile Score – Firm Level
| Category |
Firm Score |
% to Overall |
|
| 1 |
80 |
10% |
8 |
| 2 |
60 |
25% |
15 |
| 3 |
60 |
15% |
9 |
| 4 |
90 |
35% |
31.5 |
| 5 |
80 |
15% |
12 |
| Overall Profile Score: |
75.5 |
The final determination of the Overall scorCard™ value is bringing together the various profile into one single overall customer level. Once again, each Profile will contribute to the overall customer based upon industry usability statistics.
Overall Customer Score – Firm Level
| Profile |
Firm Score |
% to Overall |
|
| 1 |
80 |
5% |
4 |
| 2 |
60 |
15% |
9 |
| 3 |
60 |
25% |
15 |
| 4 |
90 |
60% |
54 |
| Overall Score: |
82 |
Surviscor generally secures national or regional press coverage. Some of the current, and under development, Surviscor scorCards™ are:
Online Banking
Online Discount Brokerage
Online Small Business Banking
Online Mutual Funds
Online Commercial Banking