View 2011 Results
Surviscor’s Public Website scorCard™ is a comprehensive, impartial audit of online features and functionality of the public/pre-login website offered by leading Canadian banks and credit unions. This simulated-usage study measures near one thousand objective criteria within multiple service categories that are weighted according to industry-defined importance. The scorCard is powered by CorbinPartners Inc., a leading business intelligence provider and gold-seal member of the Marketing Research and Intelligence Association (MRIA).
The main categories of review are:
- Applying for Bank Account
- Enrolment for Online Banking
- Representative Interaction
- Presentation and Functionality
- Online Resources
The scheduled release of the 2012 scorCard™ is: