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Saturday, February 4, 2012
scorCard™ Reviews

View 2011 Results

Surviscor’s Public Website scorCard™ is a comprehensive, impartial audit of online features and functionality of the public/pre-login website offered by leading Canadian banks and credit unions. This simulated-usage study measures near one thousand objective criteria within multiple service categories that are weighted according to industry-defined importance. The scorCard is powered by CorbinPartners Inc., a leading business intelligence provider and gold-seal member of the Marketing Research and Intelligence Association (MRIA).

The main categories of review are:

  • Applying for Bank Account
  • Enrolment for Online Banking
  • Representative Interaction
  • Presentation and Functionality
  • Online Resources

The scheduled release of the 2012 scorCards™ are:

  • 2011 Customer Email Response (CER) Rankings – February 2012
  • 2012 Online Banking Review – October 2012
  • 2012 Public Website - Canadian Online Banking – December 2012
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