Canadian Public Website Banking Analysis
Surviscor's Public Website scorCard™ is a comprehensive, impartial audit of online features and functionality of the public/pre-login website offered by leading Canadian banks and credit unions. This simulated-usage study measures near one thousand objective criteria within multiple service categories that are weighted according to industry-defined importance.
The main categories of review are:
- Application Process
- Enrolment and Login Process
- Service Connections
- Design Features
- Public Resources
- Service Level Assessmnet
The scheduled release of the next scorCard™ is:
- Spring 2017
RBC Royal Bank has the most informative and easy to use public website amongst leading online banking institutions in Canada, according to the 2016 Surviscor Online Banking Public Website Review. BMO Bank of Montreal and CIBC rounded out the top 3. The results clearly indicate that the Big Banks are clearly ahead of the Credit Unionc and smaller independent firms.
The review expanded to 28 firms to include all Canadian online banking firms that are part of the Surviscor SLA Program which analyses service interaction responsiveness across both the banking and brokerage industries. The study also expanded its assessment of social media networks that complement public website services, and found notable disparity in terms of bank responsiveness.
For more information on any of the firms, including other banking rankings, CLICK on the name of the firm to see its company page.
|1||RBC Royal Bank||93%|
|2||BMO Bank of Montreal||86%|
|4||TD Canada Trust||77%|
|7||National Bank of Canada||63%|
|10||Coast Capital Savings||59%|
|12||Alterna Financial Group||57%|
|13||First Calgary Financial||54%|
|15||Canadian Direct Financial||52%|
|16||Conexus Credit Union||52%|
|18||Meridian Credit Union||45%|
|21||Laurentian Bank of Canada||30%|
|22||Servus Credit Union||30%|
|24||Assiniboine Credit Union||27%|
|25||Pace Credit Union||26%|
|26||Manulife Bank of Canada||23%|
|27||Steinbach Credit Union||22%|